May 16, 2025

GoHighLevel Unlimited vs Pro: Which Plan to Pick?

At Drop Cowboy, we often get asked about the best GoHighLevel plan for different businesses. The choice between GoHighLevel Unlimited vs Pro can significantly impact your marketing and sales efforts. In this post, we’ll break down the key differences between these two popular plans.

We’ll help you decide which option aligns best with your business needs and budget.

What Are GoHighLevel Plans?

GoHighLevel: An All-in-One Marketing Solution

GoHighLevel combines multiple marketing tools into one platform. It includes CRM, email marketing, SMS campaigns, and funnel builders. This comprehensive approach simplifies workflow and reduces the need for multiple subscriptions.

Unlimited vs Pro: Key Distinctions

The main differences between the Unlimited and Pro plans lie in their features and pricing:

1. Unlimited Plan ($297/month):
2. Offers unlimited sub-accounts
3. Includes a white-label desktop app
4. Pro Plan ($497/month):
5. Includes everything in the Unlimited plan
6. Adds advanced features like agent reporting and inbound calling

Tailoring Your Choice to Business Needs

Your selection between these plans should align with your specific business requirements. The Unlimited plan might suffice for agencies managing multiple clients. However, businesses needing more advanced features and customization options should consider the Pro plan.

Beyond GoHighLevel: Exploring Alternatives

While GoHighLevel offers robust features, it’s important to compare it with other options. Drop Cowboy, for instance, provides unique features like Mimic AI™ for voice cloning and Smart Delivery™ for efficient global message delivery (available in over 80 countries). These features might better suit your communication needs, especially if you’re looking for innovative ways to engage customers.

Evaluating Your Marketing Stack

Consider how GoHighLevel (or any alternative) fits into your overall marketing strategy. Ask yourself:

1. Does it integrate with your existing tools?
2. Will it streamline your processes?
3. Does it offer the scalability your business needs?

The answers to these questions will guide you towards the most suitable plan (or platform) for your business. As you weigh your options, keep in mind that the right choice can significantly boost your marketing and sales efforts.

What Does GoHighLevel Unlimited Offer?

Unlimited Sub-Accounts: A Game-Changer for Agencies

GoHighLevel’s Unlimited Plan ($297 per month) provides a comprehensive solution for growing agencies and businesses managing multiple clients. The standout feature is unlimited sub-accounts, which allows agencies to create separate accounts for each client. This streamlines management and organization, as each sub-account can have its own branding, settings, and data (providing a personalized experience for every client).

White-Label Desktop App: Your Brand, Front and Center

Another key feature is the white-label desktop app. This allows agencies to present a branded experience to clients, enhancing professionalism and perceived value. Clients interact with what appears to be your own software, which strengthens your brand identity (and potentially justifies higher service fees).

Advanced Marketing Automation

The Unlimited Plan includes advanced marketing automation features. Users can create complex, multi-step workflows across various channels including email, SMS, and social media. This level of automation reduces manual work and improves campaign effectiveness.

Ideal Users: Who Benefits Most?

The Unlimited Plan suits:

1. Growing digital marketing agencies managing multiple clients
2. Businesses with multiple brands or locations
3. Entrepreneurs looking to resell marketing services

For these users, the ability to manage multiple accounts under one umbrella proves invaluable. It allows for scalability without the complexity of juggling multiple separate accounts.

Pricing and Considerations

At $297 per month, the Unlimited Plan represents a significant investment. However, for agencies managing multiple clients, the cost justifies itself. The plan allows for unlimited contacts and users, meaning you won’t face additional charges as your client base grows.

Pros:

• Unlimited sub-accounts for client management
• White-label options for brand enhancement
• Advanced automation capabilities
• No extra charges for additional contacts or users

Cons:

• Higher price point compared to the Starter Plan
• May include features unnecessary for smaller businesses
• Requires time to fully utilize all features

While GoHighLevel’s Unlimited Plan offers robust features, it’s worth comparing with other options. For instance, Drop Cowboy provides unique features like Mimic AI™ for voice cloning and Smart Delivery™ for efficient global message delivery, which might better suit businesses focusing on personalized, wide-reaching communication campaigns.

When considering the Unlimited Plan, assess your current needs and future growth projections. If you manage multiple clients or brands, or if you plan to scale your agency, the Unlimited Plan could be a wise investment. However, if you run a smaller business or just start out, you might find that a more focused solution better meets your specific communication needs without the overhead of unused features. Now, let’s explore what the GoHighLevel Pro Plan offers and how it compares to the Unlimited Plan.

What Does GoHighLevel Pro Offer?

Advanced Features for Scaling Operations

GoHighLevel Pro enhances the Unlimited Plan with powerful tools designed for agencies and businesses ready to expand their operations. This plan, priced at $497 per month, includes all Unlimited Plan features plus a suite of advanced capabilities.

Deep Integrations with Advanced API Access

The Pro Plan’s standout feature is its advanced API access. This allows businesses to create highly customized workflows by integrating GoHighLevel with other tools and platforms. Users can connect GoHighLevel with proprietary software or specialized industry tools (opening up a world of possibilities for tailored solutions).

Branded Mobile Experience

Pro Plan users receive a white-label mobile app. This feature allows agencies to offer their clients a branded mobile experience, which can significantly boost client satisfaction and retention. The seamless, professional interface provides on-the-go access to services (a must-have in today’s mobile-first world).

Enhanced Analytics for Data-Driven Decisions

The Pro Plan boasts enhanced reporting capabilities. These advanced analytics provide deeper insights into campaign performance, client engagement, and overall business metrics. Agencies can make more informed decisions and demonstrate clear ROI to their clients with this data-driven approach.

Ideal Users of GoHighLevel Pro

The Pro Plan suits:

1. Large agencies managing multiple high-value clients
2. SaaS businesses aiming to white-label and resell marketing automation tools
3. Enterprises requiring advanced customization and integration capabilities

The decision between GoHighLevel Pro and alternatives depends on your business model, client needs, and growth strategy. Consider your current requirements and future scalability when making this choice. For businesses focused on direct, personalized communication, Drop Cowboy’s Mimic AI™ for voice cloning offers unique personalization without the complexity of a full-scale marketing platform.

Final Thoughts

The choice between GoHighLevel Unlimited and Pro hinges on your business’s specific needs and growth trajectory. Unlimited, at $297 per month, offers robust features like unlimited sub-accounts and a white-label desktop app, ideal for growing agencies. Pro, priced at $497 per month, builds upon these features with advanced API access, a white-label mobile app, and enhanced analytics, catering to larger agencies and enterprises.

Your decision should factor in client base size, customization needs, mobile app requirements, and budget. If you manage a growing number of clients but don’t need extensive API access or a branded mobile experience, Unlimited might suffice. However, if you want to offer a fully branded experience across platforms with advanced integrations, Pro could be worth the investment.

While GoHighLevel offers comprehensive marketing automation, it may not fit all businesses. For those prioritizing direct, personalized communication, Drop Cowboy might be more suitable. We specialize in ringless voicemail and SMS marketing, offering unique features like Mimic AI™ for voice cloning and Smart Delivery™ for efficient global message delivery (available in over 80 countries).