June 16, 2025

How Much Does EZ Texting Cost? Pricing Explained

At Drop Cowboy, we understand the importance of clear pricing when choosing a text marketing platform.

EZ Texting is a popular option, but many businesses struggle to understand its cost structure.

In this post, we’ll break down EZ Texting pricing, explore additional fees, and examine the factors that influence your overall expenses.

By the end, you’ll have a comprehensive understanding of EZ Texting’s pricing model to help you make an informed decision for your text marketing needs.

EZ Texting’s Pricing Plans: A Comprehensive Breakdown

EZ Texting offers four main pricing plans to cater to different business sizes and messaging needs. Let’s examine each plan and its features.

Launch Plan: The Entry Point

EZ Texting’s Launch plan costs $20 per month (billed annually). This plan targets businesses with up to 500 contacts and includes:

• 500 free messages monthly
• Unlimited keywords and contacts
• Basic messaging features

However, it lacks some advanced automation tools. (This plan serves as a starting point for small businesses or those new to text marketing.)

Boost Plan: For Growing Businesses

Priced at $60 per month (billed annually), the Boost plan suits businesses with 500 to 2,000 contacts. It offers:

• 2,000 monthly messages
• Workflow automation
• More flexibility for larger campaigns

This plan enables businesses to scale their text marketing efforts as they grow.

Scale Plan: Advanced Features for Complex Needs

The Scale plan costs $100 per month (billed annually) and supports up to 50,000 contacts. It provides:

• 5,000 monthly messages
• High-speed numbers
• Access to onboarding specialists

This plan caters to businesses with complex messaging needs and larger contact lists.

Enterprise Plan: High-Volume Messaging Solution

Starting at $3,000 per month, the Enterprise plan targets large-scale operations with over 50,000 contacts. It includes:

• 200,000 monthly credits
• Dedicated shortcodes
• Extensive customization options

This plan suits businesses that require high-volume messaging capabilities and tailored solutions.

While EZ Texting’s pricing structure appears straightforward, businesses should consider potential additional costs. For example, extra phone numbers cost $25 per month each, and additional user seats cost $10 per user per month.

In contrast, Drop Cowboy offers a more flexible pricing model, charging only for successful deliveries. This approach can lead to significant cost savings for businesses of all sizes. Our platform also includes advanced features like Mimic AI™ for voice cloning and Smart Delivery™ for efficient global message delivery, providing more value for your investment.

As we move forward, it’s important to understand the additional costs and fees associated with EZ Texting’s services. These extras can significantly impact your overall expenses and should be factored into your decision-making process.

What Are EZ Texting’s Hidden Costs?

EZ Texting’s pricing structure extends beyond its base plans. Several additional costs and fees can impact your overall expenses. Let’s uncover these hidden costs to help you make an informed decision.

Overage Charges: The Silent Budget Killer

EZ Texting uses a credit system where one SMS equals one credit and one MMS costs three credits. Each plan includes a set number of monthly credits, but exceeding this limit results in overage charges. These charges range from $0.04 to $0.01 per credit, depending on your subscription level. (High-volume senders might see their monthly bill double or triple due to these costs.)

Setup Fees and Additional Numbers

EZ Texting doesn’t charge explicit setup fees. However, they do charge $25 per month for each additional phone number you need. This cost can add up for businesses that require multiple numbers for different campaigns or departments.

Add-On Features: Enhancing Functionality at a Cost

EZ Texting offers several add-on features that can enhance your messaging capabilities but come with extra costs:

1. Dedicated Short Codes: These custom, easy-to-remember numbers can boost engagement but require consultation with the sales team for specific pricing.
2. Additional User Seats: Each extra user seat costs $10 per month, which can become significant for larger teams.
3. High-Speed Numbers: Available on higher-tier plans, these numbers offer faster message delivery but may incur additional fees.

The True Cost of EZ Texting

When you evaluate EZ Texting’s pricing, you must factor in these potential additional costs. The base plans might seem affordable, but the true cost of using the platform can increase significantly once you account for overages, additional numbers, and add-on features. (It’s essential to calculate your total potential spend before you commit to ensure you’re getting the best value for your text marketing investment.)

As we move forward, we’ll explore the factors that affect EZ Texting’s pricing structure. Understanding these elements will help you make a more informed decision about whether this platform aligns with your business needs and budget.

What Drives EZ Texting’s Pricing?

EZ Texting’s pricing structure depends on several key factors that can significantly impact your overall costs. We’ll explore these elements to help you make an informed decision about your text marketing budget.

Message Volume: The Primary Cost Driver

The number of messages you send is the most significant factor affecting your EZ Texting expenses. Each plan includes a set number of monthly credits, but exceeding this limit triggers overage charges. These charges range from $0.04 to $0.01 per credit, depending on your subscription level. (For example, if you’re on the Launch plan and send 1,000 messages instead of the included 500, you could face an additional $20 in overage fees.) High-volume senders should monitor their usage closely to avoid unexpected costs.

Contact List Size: Scaling Your Subscription

Your contact list size directly correlates with the plan you’ll need. As your list grows, you’ll likely need to upgrade to a higher-tier plan. Moving from the Launch plan (up to 500 contacts) to the Boost plan (up to 2,000 contacts) increases your monthly cost from $20 to $60. This jump represents a 200% increase in price for a 300% increase in contact capacity. Businesses should regularly assess their contact list growth and adjust their plan accordingly to avoid overpaying for unused capacity or risking overage charges.

Custom Integrations: Balancing Functionality and Cost

EZ Texting offers integrations with popular tools like HubSpot, Constant Contact, and Mailchimp. While these integrations can streamline your workflow, they may come with additional costs. Some integrations might require a higher-tier plan or incur extra fees. (Accessing certain CRM integrations might necessitate upgrading to the Scale plan at $100 per month.) Businesses should weigh the efficiency gains against the additional costs when considering custom integrations.

Keywords: Expanding Your Reach

Keywords play a vital role in text marketing campaigns, allowing customers to opt-in to your messaging lists. EZ Texting includes unlimited keywords across all plans, which is a significant advantage compared to some competitors. However, the effectiveness of keywords often depends on the plan you choose, as higher-tier plans offer more advanced features for keyword management and automation.

Advanced Features: Enhancing Your Campaigns

EZ Texting offers various advanced features that can enhance your text marketing efforts. These include AI-powered message composition, automated workflows, and detailed analytics. While many of these features are included in higher-tier plans, some may require additional fees or upgrades. The value of these features depends on your specific marketing needs and goals.

Final Thoughts

EZ Texting’s pricing structure offers options for businesses of all sizes, from startups to large enterprises. The platform’s four main plans cater to different messaging needs and contact list sizes. However, the true cost of using EZ Texting extends beyond these base plans. (Factors such as message volume, contact list size, custom integrations, and advanced features can significantly impact your overall expenses.)

When you choose the right EZ Texting plan for your business, you must consider your current messaging needs and potential growth. You should evaluate your expected message volume, the size of your contact list, and the specific features you require. It’s important to factor in potential overage charges and the cost of any additional numbers or user seats you might need.

For businesses seeking a more flexible and potentially cost-effective alternative, Drop Cowboy offers a compelling solution. With its pay-per-successful-delivery model and advanced features, Drop Cowboy provides a robust platform for enhancing customer engagement through ringless voicemail and SMS marketing. Drop Cowboy aligns its pricing with your actual results, potentially offering better value for your text marketing investment.