May 16, 2025

How Much Does GoHighLevel Cost?

At Drop Cowboy, we understand the importance of choosing the right marketing platform for your business. GoHighLevel has become a popular choice, but many wonder about its pricing structure.

In this post, we’ll break down the GoHighLevel price options, compare them to competitors, and help you determine which plan offers the best value for your needs.

What Does GoHighLevel Cost?

Breaking Down the Plans

GoHighLevel offers three main plans to cater to businesses of various sizes and needs:

1. Agency Starter ($97/month): This plan suits small businesses or those new to digital marketing. It includes essential features like CRM, website builder, and online booking capabilities.
2. Agency Pro ($297/month): Designed for growing agencies, this plan offers advanced features, including unlimited sub-accounts and API access. It’s popular among marketing agencies managing multiple clients.
3. Agency Unlimited ($497/month): The most comprehensive option, this plan includes all features from lower tiers plus the ability to create a fully branded experience for clients.

How GoHighLevel Compares to Competitors

GoHighLevel’s pricing is competitive when compared to similar platforms. HubSpot’s comparable plans start at $800 per month, while Salesforce’s equivalent offerings begin at $150 per user per month. This positions GoHighLevel as an attractive option for businesses seeking a balance between functionality and affordability.

(It’s worth noting that while platforms like GoHighLevel offer a broad suite of marketing tools, Drop Cowboy focuses on specific communication channels like ringless voicemail and SMS, potentially offering better value for businesses primarily interested in these areas.)

Factors Affecting Your Costs

Several elements can influence the overall cost of using GoHighLevel:

1. Number of contacts managed
2. Volume of SMS and emails sent
3. Additional features required

For example, HIPAA compliance for healthcare-related businesses costs an extra $297 per month, while a white-label mobile app adds $497 per month to your bill.

Hidden Costs to Consider

Users should be aware of potential hidden costs:

1. Workflow automation: After the initial free allocation, each workflow execution costs $0.03.
2. AI content generation: Charged at $0.09 per 1,000 words after the free 500 words included in each sub-account.

(These costs can accumulate quickly for businesses that heavily rely on automated workflows or content creation.)

Additional Pricing Considerations

GoHighLevel offers a 14-day free trial, allowing users to explore the platform before committing. They also provide a 20% discount for annual billing, which can result in significant savings.

The platform’s pricing structure includes unlimited contacts and users, making it suitable for handling diverse client bases without extra costs. This feature sets it apart from some competitors that charge based on the number of contacts or users.

As we move forward, let’s examine the additional costs and add-ons that can impact your overall investment in GoHighLevel.

What’s Included in Each GoHighLevel Plan?

GoHighLevel offers three distinct plans tailored to different business needs and scales. Each plan provides a unique set of features and capabilities.

Agency Starter: The Entry Point

The Agency Starter plan, priced at $97 per month, serves as GoHighLevel’s entry-level offering. This plan targets small businesses or those at the beginning of their digital marketing journey. It includes:

• CRM functionality
• Website builder
• Online booking system
• Up to three sub-accounts

(While this plan provides a solid foundation, it lacks some advanced features that growing businesses might need, such as API access or white-labeling options.)

Agency Pro: For Growing Businesses

The Agency Pro plan, at $297 per month, represents a significant upgrade from the Starter plan. Marketing agencies managing multiple clients often prefer this option. Key features include:

• Unlimited sub-accounts
• API access for custom integrations
• White-label desktop application

This plan allows for greater scalability and customization. However, users should note that additional costs may apply for services like SMS marketing or email campaigns beyond the included allocations.

Agency Unlimited: The All-Inclusive Option

GoHighLevel’s most comprehensive offering, the Agency Unlimited plan, costs $497 per month. It includes all features from lower tiers plus:

• Ability to create a fully branded experience for clients
• Advanced API access
• Option to resell GoHighLevel as your own software

(This plan offers the most flexibility, but businesses should consider whether they need all these features to justify the cost.)

Choosing the Right Plan

When selecting a plan, consider not just your current needs but also your projected growth. Starting with a plan that accommodates your near-future requirements can save time and potential disruption later.

It’s important to note that while GoHighLevel offers a broad suite of marketing tools, specialized platforms often provide better value and performance for specific communication channels. For instance, Drop Cowboy excels in ringless voicemail and SMS marketing, offering focused solutions that may better suit businesses primarily interested in these areas.

As we explore GoHighLevel’s pricing structure further, let’s examine the additional costs and add-ons that can impact your overall investment in the platform.

What Are GoHighLevel’s Hidden Costs?

GoHighLevel’s base plans offer a comprehensive set of features, but businesses should consider additional costs and add-ons when budgeting for this platform. These extras can significantly impact the total investment, depending on specific needs and usage.

White Label Options

Agencies looking to present GoHighLevel as their own branded solution can opt for white label options. The white label mobile app service costs $497 per month or $1,491 per quarter. This option allows agencies to offer a fully branded experience to their clients. (Agencies can potentially increase their perceived value and justify higher service fees with this feature.)

API Access and Integration

The Agency Pro and Agency Unlimited plans include API access. However, businesses that require more advanced API usage or custom integrations should factor in additional development costs. These costs vary based on the complexity of the integrations and whether in-house developers or external expertise is needed.

Custom Domain and Hosting

GoHighLevel offers domain purchases through their platform. Standard WordPress hosting starts at $10 per month for one site and can reach $497 per month for unlimited sites. (Businesses should compare these costs with other hosting providers to ensure they receive the best value.)

Additional Service Fees

Several services within GoHighLevel incur extra charges:

1. SMS costs align with Twilio’s pricing, which can accumulate quickly for businesses sending large volumes of text messages.
2. Email services cost $0.675 per 1,000 emails, which is competitive but should be included in overall costs for email-heavy campaigns.
3. Workflow automation costs $0.03 per execution after the initial free allocation, potentially leading to significant expenses for businesses that rely heavily on automated processes.
4. AI content generation charges $0.09 per 1,000 words after the free 500 words included in each sub-account.

HIPAA Compliance

Healthcare-related businesses must pay an additional $297 per month for HIPAA compliance. This feature cannot be deactivated once activated, so businesses should carefully consider this long-term commitment.

Final Thoughts

GoHighLevel offers various pricing options to suit different business needs and scales. The GoHighLevel price ranges from $97 per month for the Agency Starter plan to $497 per month for the Agency Unlimited plan. Businesses must look beyond the base price and consider potential additional costs such as white-label options, API access, custom domains, and service fees for SMS, email, and AI content generation.

When selecting a plan, businesses should assess their current needs and future growth projections. It’s important to factor in not just the features included in each tier, but also the potential hidden costs that may arise from heavy usage of certain services. (Some businesses might find better value in platforms that specialize in specific communication channels.)

We at Drop Cowboy excel in ringless voicemail and SMS marketing, offering focused solutions that may be more cost-effective for businesses primarily interested in these areas. Businesses should carefully evaluate their needs, compare alternatives, and consider the total cost of ownership before making a decision. This approach will help ensure they invest in a solution that fits their budget and drives their marketing success.