June 23, 2025

How Much Does SimpleTexting Cost?

At Drop Cowboy, we often get asked about SimpleTexting pricing and how it compares to other SMS marketing platforms.

Understanding the cost structure of SimpleTexting is essential for businesses looking to implement effective text message marketing campaigns. In this post, we’ll break down SimpleTexting’s pricing plans, additional fees, and factors that influence overall costs.

We’ll also provide recommendations to help you choose the right plan for your business needs.

What Are SimpleTexting’s Pricing Options?

SimpleTexting offers various pricing plans to accommodate businesses of all sizes. Their pricing structure provides flexibility, allowing companies to select the option that aligns best with their messaging needs and budget.

Monthly Subscription Plans

SimpleTexting’s primary offering centers on monthly subscription plans. These plans begin at $39 per month for 500 text credits (when billed yearly). As messaging needs expand, businesses can upgrade to higher-tier plans. For example, the Level 5 plan, priced at $229 per month, supports up to 7,500 messages monthly. This tiered approach enables businesses to scale their SMS marketing efforts in tandem with their growth.

Pay-As-You-Go Option

For businesses with variable messaging needs, SimpleTexting provides a pay-as-you-go option. Any texts sent beyond a plan’s limit incur a charge of $0.055 each. This flexibility proves particularly advantageous for seasonal businesses or those running sporadic high-volume campaigns (such as holiday promotions or flash sales).

Enterprise Solutions

Large organizations with extensive messaging requirements will find value in SimpleTexting’s enterprise solutions. These custom plans cater to clients who need more than 50,000 credits per month. Enterprise users also gain access to dedicated short codes (starting at $1,000 per month), which can significantly enhance brand recognition and message deliverability.

Additional Features and Costs

SimpleTexting includes several features in their base plans, such as unlimited contacts and free incoming messages. However, some additional costs may apply:

1. Local numbers: $10 per month (plus a one-time $4 registration fee)
2. MMS messages: 3 credits each (compared to 1 credit for standard SMS)
3. Extended SMS (up to 306 characters): 2 credits each

It’s important to note that while SimpleTexting’s pricing structure is comprehensive, it may not be the most cost-effective option for all businesses. For instance, Drop Cowboy’s platform charges only for successful deliveries, which could lead to substantial savings, especially for high-volume senders.

As we explore the intricacies of SimpleTexting’s pricing, it’s crucial to consider additional costs and fees that may impact your overall investment in SMS marketing.

What Hidden Costs Should You Consider?

When evaluating SimpleTexting’s pricing, you must look beyond the base subscription costs. Several additional fees can significantly impact your overall investment in SMS marketing.

Keyword Fees

Keywords play a vital role in text-to-join campaigns, allowing customers to opt into your messaging list easily. SimpleTexting includes unlimited keywords in their base plan, which sets them apart from some providers that charge extra for this feature. Some platforms may charge up to $25 per keyword per month, adding substantial costs to your SMS marketing budget.

Short Code Fees

Short codes (those 5-6 digit numbers used for high-volume messaging) come with a hefty price tag. SimpleTexting offers dedicated short codes starting at $1,000 per month. This cost aligns with industry standards, as short codes typically range from $500 to $1,500 monthly. However, the activation process can take 6-8 weeks, which may impact your campaign timeline.

International Messaging Rates

For businesses operating globally, international messaging rates become a critical consideration. SimpleTexting’s international fees can range from $0.25 to $0.50 per message (significantly higher than domestic rates). These costs can quickly accumulate for businesses with a large international customer base.

Additional Considerations

Other factors that may influence your total SMS marketing expenses include:

1. MMS messaging: SimpleTexting charges 3 credits for MMS messages (compared to 1 credit for standard SMS).
2. Extended SMS: Messages up to 306 characters cost 2 credits each.
3. Local numbers: SimpleTexting charges $10 per month (plus a one-time $4 registration fee).

These hidden costs can substantially increase your overall expenses, making it essential to read the fine print and consider your specific needs before committing to a provider. The cheapest option isn’t always the most cost-effective in the long run.

As you weigh these additional costs, it’s important to also consider the factors that directly affect your SimpleTexting expenses. Let’s explore these elements in the next section.

What Drives SimpleTexting Costs?

SimpleTexting’s pricing structure isn’t a one-size-fits-all solution. Several factors influence the overall cost of using their platform. Businesses must understand these elements to make informed decisions about their SMS marketing budget.

Message Volume and Frequency

The number of messages you send primarily drives SimpleTexting costs. Their tiered pricing structure requires you to upgrade to higher-priced plans as your message volume increases. For example, if you send 7,500 messages per month, you’ll need the Level 5 plan at $229 monthly. If you exceed your plan’s limit, you’ll pay $0.055 per additional message (which can add up quickly for high-volume senders).

Businesses often underestimate their messaging needs, which leads to unexpected overage charges. You must accurately forecast your message volume to select the most cost-effective plan.

Contact List Size and Growth

SimpleTexting offers unlimited contacts on all plans, but the size of your contact list indirectly affects your costs. A larger list typically means you’ll send more messages, which pushes you into higher-priced tiers. As your list grows, you might need additional features like advanced segmentation or automation (which could necessitate upgrading to a more expensive plan).

Feature Utilization and Integrations

The features and integrations you use can significantly impact your SimpleTexting costs. While basic features like two-way messaging and autoresponders come with all plans, more advanced functionalities might require higher-tier subscriptions. If you need API access or advanced analytics, you may need to opt for a more expensive plan or even an enterprise solution.

SimpleTexting charges $1,000 for custom integrations setup, plus a $199 monthly fee. This can substantially increase your costs if you require specialized integrations with your existing systems.

International Messaging

If your business operates globally, international messaging rates become a critical consideration. SimpleTexting’s international fees range from $0.25 to $0.50 per message (significantly higher than domestic rates). These costs can quickly accumulate for businesses with a large international customer base.

Additional Features

Other factors that may influence your total SMS marketing expenses include:

1. MMS messaging (SimpleTexting charges 3 credits for MMS messages compared to 1 credit for standard SMS)
2. Extended SMS (messages up to 306 characters cost 2 credits each)
3. Local numbers ($10 per month plus a one-time $4 registration fee)

These additional costs can substantially increase your overall expenses, which makes it essential to read the fine print and consider your specific needs before committing to a provider.

Text marketing best practices suggest that messages sent between 1 PM and 5 PM typically see the highest engagement rates. However, it’s important to test different times with your specific audience to optimize your results and maximize the value of your SimpleTexting subscription.

Final Thoughts

SimpleTexting offers various pricing options to accommodate different business needs. Their tiered structure enables companies to scale SMS marketing efforts as they grow, but additional costs like international messaging rates and MMS charges must be considered. SimpleTexting’s pricing aligns with industry standards, though their per-message overage rate of $0.055 sits on the higher end of the spectrum.

Selecting the right plan requires careful evaluation of messaging needs, contact list size, and desired features. Accurate forecasting of message volume helps avoid unexpected overage charges. For businesses with variable messaging needs, the pay-as-you-go option might prove more cost-effective than committing to a higher-tier plan.

While SimpleTexting provides a comprehensive platform, exploring alternatives could better suit specific needs and budgets. Drop Cowboy offers a unique approach to SMS marketing, charging only for successful deliveries and providing advanced features (like Mimic AI™ for voice cloning). The most cost-effective SMS marketing solution depends on your business’s unique requirements.