July 20, 2025

Is EZ Texting Worth It? User Reviews and Insights

At Drop Cowboy, we’re always on the lookout for the best tools to help businesses connect with their customers. EZ Texting is a popular text marketing platform that’s caught our attention.

In this post, we’ll dive into EZ Texting reviews, features, and pricing to help you decide if it’s the right fit for your business. We’ll also compare it to other options in the market, including our own services.

What Does EZ Texting Offer?

Key Features

EZ Texting provides a range of features for businesses looking to leverage SMS marketing. Their platform allows users to send mass text messages, create automated campaigns, and manage contact lists. A standout feature is their keyword tool, which enables businesses to grow their subscriber base through opt-in campaigns. EZ Texting also offers detailed analytics, which helps you refine your strategies based on concrete data.

Pricing Structure

EZ Texting’s pricing starts at $25 per month for up to 500 contacts, scaling up to $3,000 per month for over 50,000 contacts. This tiered structure makes it accessible for small businesses but can become costly for larger organizations. It’s worth noting that each SMS costs 1 credit, while MMS messages cost 3 credits (potentially impacting budget considerations for multimedia-heavy campaigns).

Industry Comparison

When comparing EZ Texting to industry standards, we find mixed results. Their delivery rates are reportedly high, which is important for effective SMS marketing. However, their pricing for MMS and group messaging is on the higher end, which might deter businesses from utilizing rich media content.

User Experience

Many users praise EZ Texting’s user-friendly interface, noting it’s easy to navigate and implement text messaging campaigns. This benefits small businesses or those new to SMS marketing. However, some users report that the contact management system can be cumbersome, requiring multiple screens to access individual contacts.

Advanced Capabilities

While EZ Texting offers solid features, it lacks some advanced capabilities. For instance, it doesn’t offer voice cloning technology or a system that ensures efficient global message delivery to over 80 countries. These features can add a personal touch to campaigns and expand reach significantly.

As we move forward, let’s examine how users rate their experience with EZ Texting and what specific feedback they provide. This will give us a more comprehensive understanding of the platform’s real-world performance and user satisfaction.

What Do Users Say About EZ Texting?

EZ Texting has received a mix of reviews from its users, with opinions ranging from highly satisfied to somewhat frustrated. This chapter explores the feedback to provide a clearer picture of what businesses can expect when using this platform.

User-Friendly Interface Receives Praise

Many users applaud EZ Texting for its intuitive interface. Small business owners and marketing novices find it easy to navigate and implement text messaging campaigns without extensive technical knowledge. This ease of use stands out as a significant advantage for companies that want to quickly adopt SMS marketing strategies.

Customer Support Experiences Vary

Customer service experiences differ widely among EZ Texting users. Some report responsive and helpful support, while others describe interactions as slow and unhelpful. This inconsistency indicates that the quality of customer service may depend on the specific issue or representative encountered (a factor to consider when evaluating the platform).

Message Delivery Reliability Concerns

A recurring criticism involves message delivery reliability. Some users report that a significant number of texts fail to reach their intended recipients, which can create problems for time-sensitive communications. This issue appears more prevalent during high-volume sending periods, potentially impacting large-scale campaigns (a crucial consideration for businesses with extensive customer bases).

Pricing Structure Sparks Debate

Opinions on EZ Texting’s pricing structure are divided. Many users find the service cost-effective, citing a good return on investment for their text marketing efforts. However, others express concerns about unexpected charges and difficulties obtaining refunds. The platform’s credit system for SMS and MMS messages has also confused some users.

Feature Set Limitations

While EZ Texting offers a solid set of basic features, some users desire more advanced capabilities. The lack of a dedicated mobile app, particularly for Android, is a common complaint. Additionally, some users find the contact management system cumbersome, requiring multiple steps to access and manage individual contacts.

As we move forward to explore alternatives to EZ Texting, it’s important to consider how these user experiences compare to other platforms in the market. The next section will examine how EZ Texting stacks up against its competitors and what unique features other services might offer.

How Do Other Text Marketing Platforms Compare?

Textellent: Advanced Automation and Personalization

Textellent offers automated drip campaigns that allow businesses to nurture leads without manual follow-ups. The platform enhances list growth tools, which enable customers to opt-in via keyword texts and personalize communication through tagging. Textellent’s advanced contact management helps businesses segment customers for tailored messaging (improving engagement and compliance). Their pricing starts with a free trial and offers customizable plans, which makes it scalable for businesses of various sizes.

Twilio: API-Focused Solution for Developers

For businesses with technical resources, Twilio provides a versatile API at $0.0079 per message. This solution caters extensively to international messaging needs, which makes it ideal for companies with a global customer base. However, it requires more technical expertise to implement compared to user-friendly platforms like EZ Texting.

SimpleTexting: Affordable Option with Limited Integration

SimpleTexting offers plans starting at $39 per month, which allow for scheduling and automation. While it provides a cost-effective solution for small businesses, it lacks deep CRM integration capabilities. This limitation may impact businesses that look for seamless integration with their existing customer management systems.

Drop Cowboy: Innovative Features for Enhanced Engagement

Drop Cowboy offers unique features that set it apart in the text marketing landscape. The Mimic AI™ technology allows users to clone their voice for personalized messages (significantly boosting engagement rates). The ringless voicemail feature sends messages without disturbing recipients, which achieves high return call rates. Additionally, the Smart Delivery™ system ensures efficient global message delivery to over 80 countries, which expands reach beyond what many competitors offer.

Drop Cowboy only charges for successful deliveries, unlike EZ Texting which charges for every message sent. This pricing model aligns the company’s success with its customers, which ensures they get the most value from their marketing budget. The platform also includes advanced automation capabilities, dynamic personalization, and comprehensive tracking tools, all accessible through an intuitive dashboard.

Final Thoughts

EZ Texting offers a user-friendly interface that benefits small businesses new to SMS marketing. Their keyword tool and analytics features allow subscriber base growth and data-driven strategy refinement. However, EZ Texting reviews highlight concerns about message delivery reliability and inconsistent customer support.

The platform’s pricing structure can become costly for larger organizations, especially when using MMS messages. Companies requiring advanced features, better scalability, or global reach might find EZ Texting limiting. Businesses seeking a basic text marketing solution with an easy-to-use interface may find EZ Texting suitable.

We at Drop Cowboy offer a more comprehensive solution with innovative features like Mimic AI™ and Smart Delivery™. Our platform charges only for successful deliveries, ensuring maximum value from your marketing budget. Explore our services at Drop Cowboy to see how we compare and determine the best fit for your specific business needs.