July 20, 2025

ClickSend Reviews: What Do Customers Really Think?

At Drop Cowboy, we’re always keeping an eye on the SMS marketing landscape. ClickSend has been making waves in the industry, but what do its users really think?

In this post, we’ll dive into ClickSend reviews to uncover the true customer experience. We’ll explore its features, compare it to competitors, and help you decide if it’s the right choice for your business needs.

What Do ClickSend Users Really Think?

The Numbers Speak Volumes

ClickSend has earned a solid 4.0 out of 5 stars on Trustpilot, based on 3,329 reviews. This score places them firmly in the “Great” category. An impressive 78% of these reviews are 5-star ratings, which indicates high customer satisfaction. However, it’s important to note that 5% of reviews are 1-star, suggesting some users have encountered issues.

User-Friendly Interface: A Major Plus

Many customers praise ClickSend’s intuitive interface. Numerous reviews highlight how quickly users set up and launch their first campaign (often within minutes). This simplicity particularly appeals to small and medium-sized businesses without dedicated IT teams.

Pricing Structure: A Hit with Businesses

ClickSend’s pricing model receives frequent accolades. The pay-as-you-go structure, which eliminates startup or monthly fees, attracts businesses focused on cost management. Users report finding the SMS pricing reasonable, starting at $0.024 per message for volumes under 5,000.

Delivery Issues: A Recurring Concern

Despite many satisfied customers, ClickSend faces criticism in some areas. A common issue in negative reviews relates to message delivery. Some users report problems with messages failing to reach intended recipients, which can pose significant challenges for time-sensitive communications.

Account Management: Room for Improvement

Account management emerges as another area of concern. Some users report unexpected account suspensions, often with limited explanation. This situation has led to frustration, particularly among those who rely on the service for critical business communications.

Customer Support: Mixed Reviews

While many users praise ClickSend’s customer support, others report long response times, especially during peak periods. This inconsistency in support quality has become a point of contention for some users.

As we explore ClickSend’s key features and their reception in the next section, we’ll gain a more comprehensive understanding of how these aspects contribute to the overall user experience.

How Does ClickSend Perform in Key Areas?

SMS and Voice Messaging: A Mixed Bag

ClickSend’s SMS capabilities receive positive feedback from users. The platform allows businesses to send bulk messages quickly, which proves useful for marketing campaigns and customer notifications. Its support for sending to over 200 countries makes it a viable option for businesses with global reach.

The voice messaging feature, however, garners mixed reviews. Some users find it helpful for sending automated voice messages, while others report issues with call quality and delivery rates. One user stated, “The voice messaging worked well for appointment reminders, but we experienced occasional drops in audio quality.”

Email to SMS: A Time-Saving Feature

Many ClickSend users consider the Email to SMS functionality a standout feature. This tool enables businesses to send SMS messages directly from their email client, which streamlines workflows and saves time. A marketing manager reported, “We’ve cut our messaging time in half by using the Email to SMS feature for our weekly promotions.”

However, some users point out limitations in customization options for these messages. The platform has room for improvement in terms of formatting and personalization capabilities.

API Integration: Powerful but Complex

ClickSend’s API integration capabilities are robust, allowing businesses to incorporate SMS and voice messaging into their existing systems. Developers appreciate the comprehensive documentation and the range of programming languages supported.

Yet, the complexity of the API can present a challenge for less tech-savvy users. A small business owner shared, “We needed to hire a developer to fully utilize the API, which wasn’t initially in our budget.”

Global Reach and Delivery Rates

ClickSend boasts an extensive global network, which allows businesses to reach customers in over 200 countries. This wide coverage proves beneficial for companies with an international presence or those looking to expand their reach.

However, some users report inconsistencies in delivery rates across different regions. While some experience high success rates, others encounter difficulties in certain countries. This variability in performance can impact the effectiveness of global campaigns.

Pricing Structure and Cost-Effectiveness

ClickSend’s pricing model (which operates on a pay-as-you-go basis) receives praise from many users. This structure eliminates startup or monthly fees, which appeals to businesses focused on cost management. Users find the SMS pricing reasonable, starting at $0.024 per message for volumes under 5,000.

Despite the competitive pricing, some users note that costs can add up quickly for high-volume campaigns. Businesses should carefully consider their messaging needs and budget constraints when evaluating ClickSend’s cost-effectiveness.

As we compare ClickSend to its competitors in the next section, we’ll provide a clearer picture of where it stands in the market and help you determine if it aligns with your business requirements.

How Does ClickSend Compare to Other SMS Providers?

Global Reach vs. Local Expertise

ClickSend sends messages to over 200 countries, which impresses many users. However, competitors like Twilio offer more robust local number options and better in-country routing. This can result in improved delivery rates in specific regions. Businesses that focus on particular markets might prefer a provider with a strong local presence.

Pricing Structure and Transparency

ClickSend’s pay-as-you-go model attracts small to medium-sized businesses. Its rates start at $0.024 per SMS for low volumes, which is competitive but not the cheapest. For example, Plivo offers rates as low as $0.0045 per message in some countries. ClickSend’s transparent pricing (without hidden fees) gives it an edge over competitors with complex pricing structures.

API and Integration Capabilities

ClickSend provides a comprehensive API, but it’s not the most developer-friendly in the market. Twilio and Nexmo (now Vonage) often receive praise for their extensive documentation and easier integration process. This factor can be critical for businesses with complex technical requirements or those who want to embed SMS functionality deeply into their existing systems.

User Interface and Ease of Use

ClickSend scores high on user-friendliness, which benefits small businesses or those new to SMS marketing. However, large enterprises or power users might prefer platforms like Salesforce Marketing Cloud or Twilio. These alternatives offer more advanced features and customization options (albeit with a steeper learning curve).

Customer Support and Reliability

ClickSend receives mixed reviews for customer support. Many users praise their support team, while others report long response times. In contrast, providers like MessageBird are known for their 24/7 support and faster response times. Reliability is essential in business communications, and while ClickSend performs well, it doesn’t quite match the uptime guarantees of some top-tier providers.

Innovative Features

ClickSend offers solid basic features but lags behind in cutting-edge innovations. Drop Cowboy’s Mimic AI™ technology for voice cloning and personalized messaging sets a new standard in the industry. Similarly, RingCentral’s advanced analytics and Twilio’s programmable SMS offer more sophisticated options for businesses looking to push the boundaries of their messaging capabilities.

Final Thoughts

ClickSend reviews reveal a solid SMS provider with strengths in user-friendliness and competitive pricing. Users appreciate the platform’s global reach and pay-as-you-go model, which appeals to small and medium-sized businesses. However, some customers report issues with message delivery consistency and account management, which can impact timely communications.

When choosing an SMS provider, businesses must consider their specific needs and priorities. ClickSend offers a good foundation for basic SMS marketing, but companies requiring advanced features or guaranteed delivery rates might explore alternatives. The competitive SMS market presents options with more innovative features or specialized services.

For businesses seeking a comprehensive communication platform with cutting-edge features, Drop Cowboy provides an alternative worth considering. Our platform (which includes Mimic AI™ technology and ringless voicemail capabilities) offers unique tools to enhance customer engagement strategies. We encourage you to explore multiple providers and assess your requirements before making a decision.