June 16, 2025

How to Send Bulk Text Messages: 10 Best Practices for Success

Over 33.1 million small businesses are spread across the United States, according to the U.S. Small Business Administration.

All businesses need tried and true methods to engage with their audience and stand out. Bulk text messaging is a high-powered tool in this endeavor. It offers direct and immediate communication channels to customers.

Still, to harness the full potential of bulk SMS, it’s essential to implement strategic practices that enhance engagement, ensure compliance, and more. Read on for 10 best practices on how to send bulk text messages and more.

1. Obtain Explicit Consent Before Trying Bulk SMS Strategies

Before initiating any bulk SMS campaign, securing explicit permission from your recipients is vital. Sending unsolicited messages can not only tarnish your brand’s rep but also lead to legal trouble. Implement clear opt-in mechanisms, such as allowing customers to subscribe via keywords or online forms.

Doing this ensures they choose to receive your communications. It’s a practice that builds trust and aligns with regulatory standards.

2. Craft Concise and Relevant Messages

The brevity of SMS requires that messages be succinct and to the point. Aim to convey your message within 160 characters, focusing on clarity and relevance.

Avoid unnecessary verbiage and ensure that the content provides immediate value to the recipient, whether it’s an:

• Exclusive offer
• Important update
• Prompt reminder

Concise messaging respects your audience’s time and increases the likelihood of engagement.

3. Personalize Your Mass Messaging Approaches

Do you want more text message marketing techniques? Using data-driven insights to customize messages can significantly enhance engagement rates.

For instance, sending personalized product recommendations or birthday wishes can make recipients feel valued and more connected to your brand.

4. Optimize Timing and Frequency for Efficient Text Campaigns

The effectiveness of bulk SMS campaigns is heavily influenced by the timing and frequency of messages. Sending texts during appropriate hours, preferably mid-morning or early afternoon on weekdays, can improve open rates.

Also, maintaining a balanced frequency is crucial. Over-messaging can lead to recipient fatigue and increased opt-out rates. Still, under-messaging may result in missed opportunities for engagement.

Monitoring audience responses and adjusting them can help in finding the optimal balance.

5. Include Clear Calls-to-Action

Every message should have a clear and compelling call to action, guiding recipients toward the desired outcome. The CTA should always be straight and to the point. This is true whether it’s prompting them to:

• Visit your website
• Redeem a special offer
• RSVP to an event

Using action-oriented language and providing direct links or instructions can facilitate prompt responses and drive conversions.

6. Ensure Compliance with Regulations

Adhering to legal requirements is non-negotiable in bulk SMS marketing. Make sure you know the ins and outs of regulations like the Telephone Consumer Protection Act.

Implementing compliance measures not only protects your business from potential fines but also builds credibility with your audience.

7. Advanced Technology Group Texting Tips

Incorporating advanced technologies can enhance the efficiency and effectiveness of your bulk SMS campaigns. Platforms like Drop Cowboy offer innovative solutions such as ringless voicemail and AI-powered voice cloning.

Ringless voicemail makes a cinch to send messages to recipients’ voicemails without causing their phones to ring. It provides a non-intrusive communication method.

Plus, AI voice cloning enables the replication of your voice for personalized voicemail messages. It creates a more authentic and engaging experience for the recipient.

8. Monitor and Analyze Campaign Performance

You should never be in the dark. Always use analytics tools to track major performance stats, such as:

• Delivery rates
• Open rates
• Click-through rates
• Conversion rates

Staying on top of this data will produce insights into what works and what doesn’t. From there, you can enjoy data-driven adjustments to your strategies. Regular A/B testing of message content, timing, and CTAs can further refine your approach.

9. Segment Your Audience for Targeted Messaging

Not all customers have the same interests, behaviors, or needs. Instead of sending a boilerplate message to an entire contact list, businesses should segment their audience. Doing this ensures messages are relevant to each recipient.

Segmentation can be accomplished based on different factors, such as:

• Demographics
• Purchase history
• Geographic location
• Engagement level

For instance, a business may send different messages to first-time customers compared to loyal, repeat buyers. Location-based segmentation is also beneficial when promoting regional sales or events. Additionally, interest-based segmentation helps ensure that customers receive messages about the products or services they are most likely to be interested in.

By tailoring messages to specific groups, businesses can create a deeper connection with their relevant audience. At the same time, they’ll avoid the impersonal pitfalls of mass messaging. A well-segmented audience increases response rates and other benefits.

10. Use Ringless Voicemail Drops to Complement SMS

Why does a call go straight to voicemail without ringing? Ringless voicemail drops provide a complementary approach.

If you know how to call and go straight to voicemail, it allows businesses to deliver a pre-recorded voicemail to the recipient’s inbox without a ring. This method is non-intrusive and ensures that the message is received and listened to at the recipient’s convenience.

Are you still wondering how to call someone and go straight to voicemail?

Ringless voicemail drops can be used alongside bulk SMS campaigns to reinforce key messages, such as:

• Appointment reminders
• Promotional offers
• Urgent updates

For example, a business can send a text message announcing a special sale and then follow up with a voicemail drop to provide additional details and encourage action.

When you know how to go straight to voicemail, you can create a personal touch without interrupting the recipient’s day. Unlike traditional calls that may go unanswered, voicemail drops allow businesses to communicate while respecting the recipient’s time. Companies like Drop Cowboy provide advanced ringless voicemail technology that enhances marketing strategies and increases customer engagement.

Now You Know How to Send Bulk Text Messages Like a True Pro

Has anyone ever asked you how to send bulk text messages? Tell them that Drop Cowboy makes the process as simple and easy as possible.

You can depend on Drop Cowboy’s cutting-edge services. You can depend on us for ringless voicemail, AI voice cloning, SMS, call tracking, and much more.

There’s a reason we’ve been featured by CBS News, NBC, and others. Don’t wait to try Drop Cowboy and rest easy with a 48-hour refund guarantee.