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Call Tracking For Business

Analysing Interactions With Your Customers To Improve Your Company Strategy

If your business has been looking for ways to enhance its marketing strategies, you’ve probably encountered the term call tracking at several stages of your journey. Tracking number facilities can be incorporated by companies of all shapes and sizes to become a very useful tool for ongoing analysis with particular focus on marketing.

Calltrackingmetrics can support your business with instant results. Here’s all you need to know about tracking local numbers phone numbers as a part of your business strategy.

What Exactly Is Call Tracking?

Call tracking is a method of marketing analysis that utilises call tools to determine which of your marketing campaigns has successfully generated inbound calls to your target number. This is provided through specialised software that uses call tracking metrics.

The results of the call tracking process can be used to benefit the business in many ways as they will provide great insight into how different marketing campaigns are performing at any given time. Ultimately, this means discovering which strategies have generated the most leads from prospective clients.

Given that your business probably monitors the performance of other lead generation features, using call tracking is another weapon in the arsenal that can be embraced to help further support the growth and efficiency of the company.

Why Does Tracking Telephone Leads Matter?

It can be very easy to dismiss the importance of telephone leads, but two-thirds of Fortune 500 companies rate them as the most significant player while the distinct link between local online searches and telephone calls should not be ignored either.

By understanding how people have found your business, you can gain huge insight into the strength of your marketing campaigns while also making the necessary adjustments to maximise the efficiency and ROIs of each strategy.

How Does Call Tracking For Business Work?

Call tracking works by recording the relevant data on calls directed towards the business. This is achieved through call tracking metrics that extend to random phone numbers as well as local numbers phone numbers. Essentially, it will tally up the amount of inbound calls that the target number has received while also plotting other key metrics such as geographic locations of where people are calling from.

Most business owners will ask the same question during their research: “how do I know which campaign generated the call?”

It’s a valid question. After all, you’ll be running several campaigns simultaneously while not all adverts will generate phone calls by clicking a link. For example, if you’ve placed a magazine ad, the consumer will dial your number manually. Unless you actively ask them to provide information on how they found out about the business, you’ll never know where the lead came from. Until now. With a tracking number system in place, you can overcome those obstacles in style.

Call tracking software sets up different phone numbers - Dynamic Number Insertion (DNI) - for each campaign (which can all then be diverted to the same line) so that you can actively see how many inbound calls have been received by each target number.

An Example Of Call Tracking Multiple Campaigns

Your business is promoting a service via three marketing campaigns. One is through a PPC online ad campaign. Another is a radio campaign. The final is a magazine advert. You spent £1,000 on each of the three ideas and set up call tracking as follows:

  • Target number #1 is linked to the PPC campaign
  • Target number #2 is linked to the radio campaign
  • Target number #3 is linked to the magazine campaign.

If line #1 receives 20 calls while line 32 receives five and line #3 receives seven, this data can be used to identify that the PPC campaign is the most effective by far. Meanwhile, even if the budgets aren’t split equally, you can easily calculate the cost per lead across each of the marketing channels.

Call tracking metrics can be set up an automated so that you will instantly know which URL, search keywords, landing pages, and ads were used to lead a user to pick up the phone.

What Information Can Be Gained Through Call Tracking Metrics?

Whether it’s a random phone number or local numbers phone numbers, it’s important to know which data metrics can be collected from this software strategy. The call tools can pick up the following pieces of information:

  • Caller name
  • Phone number
  • Address
  • Company
  • Advertising channel
  • The ad that led to the call
  • Keywords used by the caller
  • Pages they viewed on your website
  • Caller history

Furthermore, the DNI number will be attributed to the prospect forever. So, even when they eventually call back after encountering other campaigns, you’ll remember the original source of their interest and interactions with the company.

Why Is Call Tracking Useful For Your Business?

Before considering any potential addition to your business strategies, it’s imperative that you investigate the idea to ensure that the benefits will validate the investment. Call tracking shouldn't be any different, which is why it’s vital to know exactly what it enables your company to achieve.

Call tracking metrics can support your business in many ways, including but not limited to:

  • Measure the effectiveness of your content by understanding which pages were visited leading up to the prospect’s call.
  • Analyse the impact of individual marketing strategies through keyword-level tracking before focusing on those with the right ROIs.
  • Remove emphasis from ideas that weren’t working to further enhance the control of your overhead spending and time management.
  • Revisit previous prospects, irrespective of whether they have already been converted to sales, through the use of the detailed call histories.
  • Target the right geographic locations for future expansions by analysing which area codes are generating the most calls.
  • Use recordings of phone calls for training purposes to improve the quality of your team and build a more consistent approach to leads.
  • Utilise call tracking methods to gain greater insight into A/B testing and other marketing strategies used to improve the overall output.
  • Measure the full customer lifecycle to monitor their behavioural patterns and monitor their Customer Lifetime Value.

Ultimately, when used well, tracking number facilities can transform your approach to marketing and analysis to produce smoother routes to conversations and maximise your efficiency of both time and money.

As such, calltrackingmetrics are suitable for companies across many industries including; legal sectors, health and dental care facilities, home services, real estate, education, I, finance, automotive, and B2B.

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5 Great Examples Of Using Call Tracking In Business

So, how can call tracking actively be used in a practical sense? Let’s take a look at five simple yet effective answers.

The A/B Test

Landing pages are a particularly useful marketing tool, but how can you know whether the content is generating the desired outcomes?

Call tracking metrics allow you to use two (or more) landing pages and use the DNI stats to actively monitor which works best. From here, you can either focus your attention on the winning solution or invest in improving the other.

Testing Geographic Markets

When using PPC campaigns, it’s possible to target audiences based on geographic parameters. Given that your products and services will sell better in some location compared to others, tracking the local numbers phone numbers associated with each geographic area is key.

Setting a unique DNI for each PPC campaign (or even other ad campaigns that can be limited by geography, such as local radio spots) can provide telling insights.

Checking The ROIs On Campaigns

Marketing campaigns don’t always need to outperform others. The main issue to consider is whether they are actively generating profits for the business. If not, lose them.

While your instincts may suggest that a magazine ad is working, the results relating to the unique DNI may suggest otherwise. When the campaign isn’t generating money for the business, there is no point in spending more money on it. Those funds can be invested elsewhere.

Monitoring Lead To Conversion Rates

It may be possible that leads from some sources generate more sales and conversions than others. The use of call tracking allows you to identify which channels bring the most valuable leads based on the conversion rates that they bring. After all, leads alone are futile without the end transaction.

Given that the DNI will track the original source of the lead forever, you can track the Customer Lifetime Value figure too, which is an integral feature for painting a clearer picture of the situation.

Compare Phone Leads To Other Leads

Call tracking metrics won’t be the only analytical tools that you use. Likewise, the telephone number provided won’t be the only CTA on your page or advert. Embrace the others too.

The same ad campaign may produce 20% call leads and 80% website click leads. Or you may see a huge variance in conversion rates depending on the next steps taken. Use this quantifiable data to guide your business to its next decisions, and you should see significant improvements.

There are many other ways in which call tracking can be used to your advantage. From local numbers phone numbers to calls from further afield, you can test everything about the online and offline marketing campaigns in relation to phone leads and the marketing strategy as a whole.

Is It A Worthwhile Investment?

If your company is serious about perfecting its marketing campaigns and gaining deeper insight into customer behaviours as well as the success of individual advertising strategies, call tracking is a very good option.

The ability to track inbound calls from local numbers phone numbers can have a positive impact on offline companies and online businesses alike. Likewise, the flexible nature of the metric tracking means that it can be used by ventures of all sizes while frameworks can evolve alongside the growing company.

When supported by the fact that it is very easy to embrace this idea, especially as our experts take care of the logistical and technical aspects, call tracking is a winning solution for most modern businesses.

Start Using Call Tracking In Your Venture Today

Modern call tools and call tracking facilities can have a significant impact on your business endeavours, and there has never been a better time to start embracing the power of those facilities. Whether you wish to learn more about the possibilities or want to implement the analytical tools right away, our experts are here to help.

Take the first step towards a brighter business future by calling our team today.

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