Call tracking

You paid for the click. See what rang.

Every ad gets its own number. When the phone rings, Drop Cowboy® already knows which one earned it.

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Call tracking

One number per ad. No more guessing.

Give each campaign, landing page, and billboard its own tracked number. When a call comes in, the record already shows what the caller clicked before they picked up the phone.

  • The live ones drop into the dialer queue.
  • The missed ones get a voicemail instead.
  • All of it beside the rest of your follow-up.
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Drop Cowboy dialer after a tracked call.
Drop Cowboy inbound lead after a tracked call.

Capture

The call is one way in. There are others.

A tracked number, a form, a chat box, or a landing page all create the same kind of contact record. However they arrived, the follow-up looks identical from your side of the screen.

  • A voicemail if they still need a nudge.
  • Or a text, if that is how they answer.
  • No extra login for any of it.
See capture

Ringless voicemail

The ad worked. They still did not pick up.

Paying for the click and then missing the call is the expensive version of this problem. Missed tracked calls roll into a ringless voicemail campaign, so the money you already spent does not evaporate.

  • Queue the missed-call list in one step.
  • Sent and listened, side by side.
  • Tied back to the number that rang.
See ringless voicemail
Drop Cowboy campaigns after a tracked call.

Want a walkthrough?

Bring the campaign you cannot attribute. We will put a number on it.

Frequently asked questions

Short answers about call tracking.

Is this call tracking software?
Drop Cowboy treats call tracking as part of the follow-up rather than a standalone analytics suite. You get numbers that show which ad rang, plus the tools to leave a voicemail or call back from the same record. Book a walkthrough for your numbers.
What if the call goes to voicemail?
Then it becomes a ringless voicemail job, which is what Drop Cowboy is best known for. Tracking tells you which ad started the call. The voicemail makes sure the person who dialed still hears back. Both live on one record.
Can I track SMS too?
Texting and call tracking are separate jobs in Drop Cowboy, and both run from the same contact. Tracking answers which ad made the phone ring. SMS is how you follow up afterwards. You pick the number and you pick the message.
Who is this for?
A dentist, a gym, a realtor, an insurance desk, a home services crew, and a call center floor. Anyone paying for clicks who cannot tell which ones rang. You stay responsible for consent. Always consult legal counsel for your use case.

See which ad actually rang.

21,600+ businesses have tracked their follow-up on Drop Cowboy since 2017.