Building Blocks / Developer & Headless

Website Analytics & Events

Page views, sessions, and custom events from your site.

One script tag. No site token and no server code. Do not rebuild visit or page-view tracking; the script already does it.

When to use this vs REST

Use the loader to send page views and events from a website. There is no separate REST event API.

Do not rebuild

Session tracking or page view collection.

Drop-in

No token and no server code. Same loader as chat, with data-site-id. Events feed the Websites hub and automation. No embed JWT.

<script src="https://webforms.dropcowboy.com/latest/dropcowboy-loader.min.js"
        data-site-id="YOUR_SITE_ID"
        defer></script>
<script>
// The loader is deferred, so call it once the page has parsed.
document.addEventListener('DOMContentLoaded', function () {
  DropCowboy.track('signup_started', { plan: 'pro' });
});
</script>

JS API / HTML tag

Method	What it does
`DropCowboy.track(name, props)`	Records a custom event on this site.

Auth and scopes

Site-scoped (Origin enforced)

Limits

The loader only runs on origins allowed for the site.

None. Events flow through the loader.

Copy the code

The snippet on this page, ready to paste.

Add the script tag

<script src="https://webforms.dropcowboy.com/latest/dropcowboy-loader.min.js"
        data-site-id="YOUR_SITE_ID"
        defer></script>
<script>
// The loader is deferred, so call it once the page has parsed.
document.addEventListener('DOMContentLoaded', function () {
  DropCowboy.track('signup_started', { plan: 'pro' });
});
</script>