Keep the Twilio account and the numbers you already have. Add ringless voicemail, SMS campaigns, voice broadcast, a power dialer, and automated workflows on top, and pay Twilio's wholesale rates directly with no carrier markup from us. At high volume that is 40-60% off standard per-message pricing — which is why the saving only makes sense above a certain send volume. This page includes the point where it does not.
No carrier switching required • Works with your existing Twilio account and numbers
Twilio BYOC Pricing for High-Volume Industries
Pay only Twilio's wholesale carrier rates — no Drop Cowboy markup on message costs. High-volume industries save 40–60% versus standard carrier pricing.
48-hour money back guarantee • No long-term contracts • Cancel anytime
An honest split. Most accounts should start on standard and move later.
One rate, one invoice, no second account to set up. Carrier access and platform fees are bundled into a single per-message price, which is simpler to forecast and quicker to launch. If you are sending tens of thousands of messages a month or less, the wholesale saving will not cover the operational overhead of running your own carrier relationship. Start here, prove the campaigns, and revisit when volume justifies it.
You pay Twilio directly at their wholesale rates and Drop Cowboy charges only platform fees, so the carrier markup disappears entirely. That saves high-volume senders 30-60% per message. The tradeoffs are real: two invoices instead of one, Twilio's throughput limits become your throughput limits, and you own the carrier relationship. Above roughly 100,000 messages a month, those tradeoffs are worth it and the arithmetic is not close.
Three reasons, in the order they usually matter.
This is the whole point. Message delivery is billed by Twilio at your negotiated or pay-as-you-go rate, and we add nothing to it. At 100,000 messages a month that typically saves $400-$2,000; above a million it can exceed $8,000 a month. If you already have a committed-use Twilio contract, you keep that rate.
Nothing gets ported, renumbered, or rebuilt. Your numbers, your registrations, your caller ID reputation, and your existing integrations stay exactly where they are. Connecting Drop Cowboy is an addition to your stack, not a migration out of Twilio.
BYOC accounts are not a stripped-down tier. Ringless voicemail, SMS and MMS campaigns, voice broadcast, the power dialer, Mimic AI voice cloning, automated workflows, campaign analytics, and the compliance controls all work the same way. Setup and onboarding support is included, because a carrier connection is the one part of this you should not troubleshoot alone.
What you get once the connection is live.
Paste your Twilio Account SID and auth token into Drop Cowboy. Your numbers appear in the platform and are available to campaigns immediately. No porting, no downtime, no changes on the Twilio side.
Your Twilio numbers become the sending identity for ringless voicemail, SMS and MMS, voice broadcast, and the power dialer. Same numbers, same registrations, one place to build campaigns.
Twilio invoices you directly for delivery at their rates. Drop Cowboy invoices your platform subscription separately. Two bills, and a materially lower total than a single bundled rate at volume.
Delivery, listen, reply, and opt-out data per campaign and per contact, in Drop Cowboy, regardless of whose carrier moved the message. Costs are attributable per campaign so you can see what a send actually cost you.
Automatic suppression of opt-outs and DNC entries on every send, time-zone aware quiet hours resolved from the recipient's number, one-click STOP handling, and complete timestamped audit logs. BYOC changes who bills you for delivery; it does not change your obligations as the sender, and the controls travel with the platform.
Clone a voice you have permission to use and send every voicemail in it, at any volume. Note that a cloned voice is an artificial voice message, so prior express written consent is required before you send one.
Tell us your monthly send volume and we will tell you honestly whether BYOC saves you money or whether standard pricing is still the better deal. 48-hour money back guarantee, no long-term contracts, cancel anytime.
The numbers, and the volume where they cross over.
Carrier access and platform fees bundled into one per-message rate. One invoice, nothing to set up, and easy to forecast. The right choice at lower volumes, where a wholesale rate would save less than the effort of managing a separate carrier account costs you.
Twilio's wholesale carrier rates billed directly to you, with Drop Cowboy charging platform fees only. The carrier markup is removed rather than reduced, which is what produces the 30-60% per-message saving for high-volume senders.
At 100,000 messages a month, BYOC typically saves $400-$2,000 against standard rates. Above a million messages a month the saving can exceed $8,000 a month. Below roughly 50,000 a month there is usually no case for it at all — send us your volume and we will run the comparison on your actual numbers rather than on a range.
Send us your monthly volume by channel and your current Twilio rates, and we will come back with the side-by-side. It takes a day and it costs nothing.
Most accounts are sending the same day. Support walks it with you if you want.
In the Twilio Console, open Account Settings and copy your Account SID and Auth Token. Those two values are all that is needed to link the accounts. Treat the auth token like a password.
Paste both into Drop Cowboy's BYOC settings. Your Twilio numbers appear in the platform and become available to campaigns straight away. Nothing changes on the Twilio side and nothing is ported.
Technically optional, practically not: without webhooks, SMS replies and call callbacks do not route back into Drop Cowboy, so you lose reply handling and part of your reporting. We supply the URLs and it takes a few minutes. Do it before your first campaign, not after.
Select BYOC when you build any campaign — ringless voicemail, SMS, voice broadcast, or power dialer. Messages send through your Twilio account at wholesale rates, with analytics, suppression, quiet hours, and audit logging all active.
Setup and onboarding support are included, and there is no long-term contract or setup fee. If the connection does not work for your stack, the 48-hour money back guarantee still applies.
Volume is the qualifier, not vertical. These four hit it most often.
Multi-location groups and large practices sending appointment reminders on every booking accumulate volume fast — three touches per appointment across thousands of appointments a month. Add payment reminders and recall campaigns and the per-message rate becomes the largest line in the program.
Not a single agent, but a brokerage running instant lead response for a hundred agents across every portal, plus open house and price alert campaigns. The volume comes from the number of agents, not from any one of them.
Teams running multi-touch sequences across a large pipeline. Every stalled opportunity is three or more messages, so a few thousand active deals is a high-volume send program whether or not it feels like one.
Cart recovery alone is three touches on 70% of all sessions that add to cart. Add shipping notifications on every order, flash sales, and win-backs, and a mid-sized store passes a million messages a year without running a single unusual campaign.
Tell us your volume by channel and your current rates. If BYOC does not save you money at your scale, we will tell you that instead of selling it to you.
Four things, including the two that catch people out.
You need an active Twilio account with API access enabled. Both pay-as-you-go and committed-use plans work, and if you already have negotiated rates you keep them. If you do not have a Twilio account, you can create one directly with Twilio first.
Two invoices, not one. Twilio bills you directly for message delivery at wholesale rates, and Drop Cowboy bills your platform subscription separately. The total is significantly lower at volume, but if your finance team needs a single consolidated bill, factor that in before you switch.
This is the one that surprises people. Your send speed is governed by Twilio's throughput limits and your registered campaign capacity, not by Drop Cowboy. A large broadcast that needs to land inside a narrow window — an election-day GOTV send, a flash sale, an emergency alert — should be volume-tested before you depend on it. Talk to us and to Twilio about raising limits ahead of time rather than during the send.
Connection, webhook configuration, and a test campaign are walked through with you at no cost. Carrier connections are the wrong place to learn by trial and error, so use the support — it is included.
Talk to your account manager or contact support. Bring your Twilio plan details and your monthly volume, and the first conversation can end with a real cost comparison rather than a follow-up.
Savings, setup, limits, billing, and when BYOC is the wrong choice.
