SMS Marketing Features FAQ

Common questions about SMS marketing capabilities

What is 2-way SMS messaging?
2-way SMS messaging lets recipients reply to your text campaigns. Drop Cowboy captures all replies in a unified inbox where your team can view, respond, and manage conversations. Set up automated keyword responses or manually reply to individual messages.
Can I automate SMS marketing campaigns?
Yes, Drop Cowboy includes powerful marketing automation. Send behavior-triggered SMS based on customer actions, build automated drip campaigns, schedule texts for optimal times, and create complex multi-message sequences with conditional logic.
Does Drop Cowboy support MMS picture messages?
Yes, Drop Cowboy supports MMS messages with images, videos, GIFs, and other media. MMS is perfect for product photos, event flyers, visual instructions, or any message where visual content increases engagement.
What CRM integrations are available for SMS marketing?
Drop Cowboy integrates with Salesforce, HubSpot, and thousands of apps via REST API, native connectors, webhooks, and Zapier. Trigger SMS campaigns based on CRM events like lead status changes, form submissions, or custom workflow triggers.
How does BYOC work with SMS marketing?
Bring Your Own Carrier connects your existing Twilio or SIP-compatible carrier to Drop Cowboy. You pay our low platform fee plus your carrier's wholesale rates. All platform features remain fully accessible while you save 35-55% on costs.
What compliance tools are included for SMS marketing?
Drop Cowboy provides automated STOP/opt-out processing, quiet hours enforcement by time zone, Campaign Registry guidance, suppression list management, and complete audit trails. These tools assist compliance, but you remain responsible for legal requirements.

Features

What is 2-way SMS messaging?
2-way SMS messaging lets recipients reply to your text campaigns. Drop Cowboy captures all replies in a unified inbox where your team can view, respond, and manage conversations. Set up automated keyword responses or manually reply to individual messages.
Can I automate SMS marketing campaigns?
Yes, Drop Cowboy includes powerful marketing automation. Send behavior-triggered SMS based on customer actions, build automated drip campaigns, schedule texts for optimal times, and create complex multi-message sequences with conditional logic.
Does Drop Cowboy support MMS picture messages?
Yes, Drop Cowboy supports MMS messages with images, videos, GIFs, and other media. MMS is perfect for product photos, event flyers, visual instructions, or any message where visual content increases engagement.
What CRM integrations are available for SMS marketing?
Drop Cowboy integrates with Salesforce, HubSpot, and thousands of apps via REST API, native connectors, webhooks, and Zapier. Trigger SMS campaigns based on CRM events like lead status changes, form submissions, or custom workflow triggers.
How does BYOC work with SMS marketing?
Bring Your Own Carrier connects your existing Twilio or SIP-compatible carrier to Drop Cowboy. You pay our low platform fee plus your carrier's wholesale rates. All platform features remain fully accessible while you save 35-55% on costs.
What compliance tools are included for SMS marketing?
Drop Cowboy provides automated STOP/opt-out processing, quiet hours enforcement by time zone, Campaign Registry guidance, suppression list management, and complete audit trails. These tools assist compliance, but you remain responsible for legal requirements.

Core SMS Marketing Features

Core SMS Marketing Features

  Powerful capabilities that set Drop Cowboy apart from other SMS marketing platforms.

  
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Messaging Capabilities

Messaging Capabilities

  Send bulk SMS and MMS with advanced personalization and segmentation.

  
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Compliance Tools for SMS Marketing

Compliance Tools for SMS Marketing

  Built-in tools to help you manage TCPA and carrier requirements. These tools assist your compliance efforts, but you remain responsible for ensuring your campaigns meet all regulations.

  
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    Important: Drop Cowboy provides tools to support your compliance efforts. You are responsible for ensuring your SMS campaigns comply with all applicable laws. Always consult with legal counsel for your specific use case.

Support and Team Collaboration

Support and Team Collaboration

  Every customer receives dedicated support and tools for team-wide SMS campaign management.

  
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Messaging Features

Bulk SMS Campaigns

Bulk SMS Campaigns

Send thousands of text messages instantly. Upload contacts via CSV, personalize messages with merge fields, and schedule for optimal timing. Support for both SMS and MMS with images and media.

MMS Picture Messaging

MMS Picture Messaging

Send multimedia messages with images, videos, GIFs, and other media attachments. Perfect for product photos, event flyers, visual instructions, or any message where an image adds value.

Contact Segmentation

Group contacts by behavior, location, purchase history, or custom tags. Send targeted messages to the right people at the right time. Create dynamic segments that update automatically.

Compliance Features

Automated Opt-Out Processing

STOP, UNSUBSCRIBE, and similar keywords are automatically processed. Numbers are instantly added to your suppression list and excluded from future campaigns.

Quiet Hours Enforcement

Drop Cowboy automatically enforces TCPA quiet hours by detecting recipient time zones. Campaigns pause delivery outside compliant hours and resume automatically.

Campaign Registry (TCR)

Drop Cowboy guides you through required TCR registration for US SMS marketing. We help maintain your brand reputation score for optimal deliverability.

Audit Trails

Every SMS campaign generates detailed audit logs including delivery timestamps, opt-out requests, and user actions. Export logs for compliance documentation.

Team Features

Dedicated Account Manager

Every customer receives a named Customer Success Executive with direct phone and email access. Get hands-on SMS campaign training and ongoing optimization support from 100% US-based experts.

Team Collaboration

Manage SMS campaigns across your team with multi-user accounts, customizable role permissions, shared message templates, unified 2-way reply inbox, and full user activity logging.

Bring Your Own Carrier

Connect your existing Twilio or SIP-compatible carrier to Drop Cowboy. Pay our low platform fee plus your carrier's wholesale rates. Save 35-55% on messaging costs.