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Simple, transparent pricing

Plans from $125/month or BYOC as low as $0.006 per drop. 48-hour money-back guarantee.

  • 48-hour money back guarantee
  • Unused funds roll over
  • No long term contracts
Momentum

Start reaching more contacts

$125/month
  • 60,240 ringless voicemails /year
  • AI voice cloning
  • 700+ integrations
  • Advanced analytics
  • Automation workflows
  • Email & live chat support
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POPULAR
Accelerator

Launch campaigns that convert

$250/month
  • 131,004 text messages /year
  • AI voice cloning
  • 100+ integrations
  • Advanced analytics
  • Automation workflows
  • Email & live chat support
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Pro

Scale outreach, close more deals

$500/month
  • 287,076 text messages /year
  • AI voice cloning
  • 100+ integrations
  • Advanced analytics
  • Automation workflows
  • Dedicated account manager
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Velocity

Full-power campaigns at volume

$1000/month
  • 634,920 text messages /year
  • AI voice cloning
  • 100+ integrations
  • Advanced analytics
  • Automation workflows
  • Dedicated account manager
  • Custom onboarding
Start My 14-Day Free Trial
Apex

Unlimited potential, lowest rates

$4000/month
  • 3,018,864 text messages /year
  • AI voice cloning
  • 100+ integrations
  • Advanced analytics
  • Automation workflows
  • Dedicated account manager
  • Custom onboarding
Start My 14-Day Free Trial
BYOC

Bring your own carrier and save 40-60%

$0.006/drop
  • Pay $0.006-0.015 per drop
  • Use your Twilio/SIP carrier
  • All platform features
  • AI voice cloning
  • Full integrations
  • Dedicated manager
  • No markup on messages
Learn About BYOC Pricing

48-Hour Money-Back Guarantee — If you are not satisfied within 48 hours, you can request a refund up to $250.

International rates — All messaging rates shown are based on US/Canada delivery. International rates vary by destination country. Download International Rate Card or contact our team for volume pricing in your region.

Unlimited calling minutes — Dialer seats include up to 24 hours of talk time per seat per day. Usage exceeding 24 hours per day is billed at your messaging plan's per-message rate (1 message = 1 minute of talk time).

Compliance & carrier fees — Compliance fees of $0.0039 per message apply. SMS campaigns require registration with The Campaign Registry and incur additional monthly fees based on use case. IVR and forwarded calls billed at $0.15 (US & CAN) and $0.30 (international) per call. Mimic AI voice cloning billed at $0.005 per 100 characters.

Throughput & quiet hours — Usage-based plans are limited to 120,000 messages per hour per campaign. All messaging and calling limited to TCPA quiet hours (8am-9pm local time).

Automation tasks — Drop Cowboy tasks (send voicemail, send SMS, add tag, etc.) are always free. Third-party integration tasks are $2.50 per 1,000 tasks.

Billing — Plus applicable taxes. Unused funds roll over month to month. All plans auto-renew monthly and can be cancelled anytime.

Platform features — Some features shown may be available exclusively to customers on our next-generation platform, currently in beta. Contact support to discuss joining the beta program.

SMS marketing pricing FAQ

Everything you need to know about text message marketing costs

How much does SMS marketing cost?
Drop Cowboy SMS marketing plans start at $125 per month (Momentum plan), which includes bulk text message credits, 2-way messaging, automation features, and support. Per-message rates decrease with higher volume plans. BYOC customers pay as $0.006 per message plus carrier fees.
Is there a contract for SMS marketing?
No, Drop Cowboy requires no long-term contracts for SMS marketing. All plans are month-to-month and you can cancel anytime. Unused message credits roll over to the next month, so you never lose what you paid for.
What is included in SMS marketing pricing?
Every Drop Cowboy SMS marketing plan includes bulk messaging, 2-way inbox, marketing automation, link tracking, CRM integrations, compliance tools, analytics dashboards, and support. There are no hidden fees for core platform features.
Can I save money on SMS marketing with BYOC?
Yes, BYOC customers typically save 35-55% on SMS marketing costs. Connect your existing Twilio account to Drop Cowboy and pay wholesale carrier rates starting at $0.006 per message. You retain full access to all platform features including automation and analytics.
How much does MMS messaging cost?
MMS messages that include images, videos, or other media cost slightly more than standard SMS. Drop Cowboy MMS pricing typically ranges from $0.02-$0.05 per message depending on your plan volume. MMS can increase engagement with visual content like product photos.
Are there additional fees for SMS marketing?
Campaign Registry (TCR) registration is required for SMS marketing and incurs monthly fees based on your use case. Compliance fees of $0.0039 per message apply. Link shortening and tracking are included at no extra cost. International SMS has separate country-specific rates.
Is there a money-back guarantee for SMS marketing?
Yes, Drop Cowboy offers a 48-hour money-back guarantee up to $250. If you are not satisfied within the first 48 hours after signing up, you can request a full refund of your initial payment.
What is The Campaign Registry and does it affect pricing?
The Campaign Registry (TCR) is required for US SMS marketing to prevent spam. Registration involves a one-time vetting fee and monthly fees based on your campaign type. Drop Cowboy guides you through TCR registration of account setup.