Is This Legal?
The compliance question, answered directly
Ringless voicemail is legal for businesses when you have the right consent.
In November 2022 the FCC ruled that ringless voicemails are calls under the Telephone Consumer Protection Act (TCPA), in CG Docket 02-278. The consent rules that apply to prerecorded calls apply to ringless voicemail too.
For marketing messages to wireless numbers, you need prior express written consent. That means the person opted in through a web form, signed an agreement, or otherwise agreed in writing to hear from you.
You also need to:
- Provide an easy way to opt out
- Respect calling hours (8am to 9pm in the recipient's local time, or narrower where state law requires)
- Honor Do Not Call lists and opt-out requests
- Keep records of consent
Drop Cowboy gives you the tools to do all of this. But you're responsible for using them correctly. See our state by state compliance guide and is ringless voicemail legal, and talk to legal counsel if you're unsure about your specific use case.