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Last updated: 2025-03-26

Acceptable Use Policy

This Acceptable Use Policy ("AUP") describes rules that apply to your use of Drop Cowboy (the "Platform"). This AUP is part of the Terms of Service. Capitalized terms have the meanings given in the Terms.

Our goal is to keep the Platform safe, reliable, and compliant. You are solely responsible for ensuring that your use of the Platform complies with all applicable laws and regulations (including TCPA, TSR, CAN-SPAM, state calling restrictions, carrier policies, and reassigned number guidance). Nothing in this AUP is legal advice. Consult your legal counsel for guidance specific to your use case.

0. Platform operator status

  • Drop Cowboy is a software Platform operator. You control your content, recipients, timing, and compliance obligations.
  • The Platform does not provide emergency calling. Do not attempt to place 911 or other emergency calls via the services.

1. Consent, identity, and frequency

  • Obtain and retain verifiable consent appropriate for your channel and jurisdiction before messaging any contact.
  • Honor opt-outs immediately. Maintain and enforce your Do-Not-Call lists and suppression lists. Contacts requesting DNC status must be excluded from future messaging.
  • Identify yourself and your organization in all communications. Do not mislead recipients about your identity, product, price, or availability.
  • Set reasonable frequency caps and respect the expectations you disclose to recipients.
  • Validate aged leads. Leads older than 30 days must be revalidated and scrubbed against the Reassigned Number Database before contact.

2. Prohibited content and activities

  • Illegal, harmful, or abusive activity, including harassment, threats, hate, or incitement of violence.
  • Unlawful or deceptive marketing practices, including false claims or impersonation of any person or entity.
  • Sending unsolicited or bulk messages without appropriate consent, including any activity considered spam by law, carrier policy, or industry guidelines.
  • Distribution of malware, spyware, or any code intended to disrupt, damage, or gain unauthorized access to systems or data.
  • Promotion of illegal goods or services; adult content intended for minors; or content that infringes intellectual property rights.
  • Collection or transmission of sensitive personal data (e.g., payment card data, government IDs, full medical records) through messaging channels.
  • Caller ID spoofing or masking that is unlawful or misleading, or any attempt to dilute identity or avoid accountability.
  • Bypassing, probing, or testing platform security or network capacity without written permission.

3. Number usage and carrier rules

  • Use only numbers you are authorized to use. Maintain documentation of ownership or authorization for numbers used as caller ID.
  • Do not misrepresent your physical location or the origin of your numbers. If asked by a recipient, you must respond accurately about where a call or message originated.
  • Comply with carrier requirements (e.g., A2P 10DLC registration for SMS) and any applicable campaign approval processes. Registrations are granted at carrier discretion.
  • Network operators may suspend or throttle campaigns in their discretion. Do not attempt to manipulate throughput or delivery in a manner that violates carrier policies.
  • When using pooled numbers, availability may change and specific numbers are not guaranteed for future use.

4. Compliance responsibilities

  • Scrub contacts against applicable Do-Not-Call lists and reassigned number databases as appropriate.
  • Maintain records of consent, opt-outs, and campaign settings for the periods required by applicable law.
  • Send communications only during permitted hours where time-of-day restrictions apply.
  • Do not share user accounts. Each user must have a unique account. Accounts may not be used on multiple devices simultaneously. Per-account daily talk time may not exceed posted limits.
  • Messaging on behalf of a third party requires prior approval and completion of a Third Party Consent Authorization process. You remain responsible for all activity performed with your account.

5. Enforcement

We may investigate suspected violations and take action, which may include warnings, rate limiting, feature restrictions, suspension, or termination. We may report unlawful activity to authorities or affected parties as required by law. Fees are non-refundable in cases of enforcement actions.

6. Reporting abuse

To report abuse of this AUP, contact info@dropcowboy.com. Include the phone number that received the message, the approximate time, the message content (if available), and any other relevant details.

7. Changes

We may update this AUP from time to time. Changes will take effect as described in our Terms of Service.