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How-To

Create your first campaign in minutes

Upload contacts, select your channel, and review before launch. Drop Cowboy automatically enforces quiet hours.

Gather these essentials to ensure smooth campaign setup

Contact List

Upload your opted-in contact list via CSV with names, phone numbers, and any custom fields (company, appointment date, property address). Ensure all contacts have provided express written consent for communications.

Required: CSV file

Message or Audio

Record your voice message or upload an audio file (MP3, WAV). For ringless voicemail, keep messages 30-60 seconds. For SMS, keep under 160 characters. Consider using Mimic AI voice cloning for personalization.

30-60 seconds recommended

Send Schedule

Decide when to send: immediately or scheduled for specific dates/times. Drop Cowboy automatically enforces quiet hours (8am-9pm local time) to respect TCPA regulations.

Auto quiet hours

Compliance Records

Document consent sources (web forms, phone opt-ins, contracts). Store consent timestamps and context. Keep opt-out logs and suppression lists maintained.

Record keeping essential

Ready to Build Your First Campaign?

Create your Drop Cowboy account and launch your first campaign in minutes with guided setup and compliance tools.

How to Create Your First Campaign in 6 Steps

Follow this step-by-step guide to launch your campaign successfully

1

Sign Up and Choose Your Channel

Create your Drop Cowboy account. Select ringless voicemail for detailed messaging, SMS for quick reminders, or voice broadcast for urgent calls requiring live interaction. Each channel serves different purposes.

2

Upload Your Contact List

Import contacts via CSV file or sync from CRM (Salesforce, HubSpot). Include phone numbers, names, and custom fields for personalization. Drop Cowboy automatically validates phone numbers and checks for duplicates.

3

Create Your Message

Record your message directly in platform or upload audio file. Use Mimic AI voice cloning to personalize with dynamic fields like {{FirstName}} or {{AppointmentDate}}. Keep ringless voicemail messages 30-60 seconds for optimal engagement.

4

Configure Delivery Settings

Set send time (immediate or scheduled). Choose caller ID number. Configure quiet hours (automatically enforced). Enable DNC scrubbing and suppression list checks. Add opt-out instructions.

5

Review and Test

Preview your message with sample data. Test personalization fields. Review delivery schedule. Send test message to your own phone number to verify appearance and timing.

6

Launch and Monitor

Click launch to deploy campaign. Monitor delivery rates in real-time dashboard. Track callback rates, response rates, and conversions. View detailed analytics and export reports.

Interactive demo content

Ready to Launch Your First Campaign?

Get same-day setup with hands-on guidance from your dedicated account manager

Launch Your Campaign with Confidence

Get same-day setup support from your dedicated account manager. We'll walk you through every step of creating your first campaign.

Maximize Campaign Performance

Follow proven best practices from thousands of successful campaigns. Get expert guidance on timing, messaging, and compliance.

Start with Proven Templates

Launch faster with industry-specific campaign templates. Customize for your business and send your first campaign in minutes.

Troubleshoot common problems before launching

Invalid Phone Numbers

Phone numbers must be 10 digits. Include area code. Format: (555) 123-4567 or 5551234567. Drop Cowboy validates all numbers before sending.

10-digit format required

CSV Upload Errors

CSV files must have headers: Name, Phone. Use UTF-8 encoding. Remove special characters. Maximum file size: 10MB. Check CSV format matches required columns.

Check CSV format

Audio File Issues

Supported formats: MP3, WAV, M4A, OGG. Maximum file size: 5MB for audio files. Record in quiet environment. For best results, keep under 60 seconds.

MP3 or WAV preferred

Quiet Hours Queuing

Messages scheduled outside 8am-9pm are queued automatically. Check scheduled send time in campaign dashboard. Adjust send time if immediate delivery needed.

Auto queues messages

Personalization Not Working

Verify merge field syntax: {{FirstName}} not {FirstName}. Include merge field column in CSV upload. Test with sample data before launching. Check spelling.

Double curly braces

Low Delivery Rates

Check phone number validity. Ensure suppression lists are current. Verify caller ID reputation. Reduce sending volume if flagged. Contact support for assistance.

Check deliverability

Need Help with Your First Campaign?

Our dedicated account managers provide hands-on setup guidance and campaign best practices for your industry

Campaign Creation FAQs

Common questions about creating your first campaign

Have your opted-in contact list ready (CSV file with names and phone numbers), message or audio file (MP3 or WAV, 30-60 seconds for voicemail), preferred send schedule, and documented consent records including timestamps and sources.
Upload contacts via CSV file with headers (Name, Phone required). Include custom fields like {{FirstName}}, {{CompanyName}}, {{AppointmentDate}} for personalization. Maximum file size: 10MB. Drop Cowboy validates phone numbers automatically and checks for duplicates.
Ringless voicemail uses direct-to-voicemail delivery technology for detailed messages and non-urgent follow-ups. SMS sends text messages with 98% open rates, ideal for quick reminders and urgent alerts. Voice broadcast rings phones with live calls or IVR menus, perfect for confirmations requiring immediate interaction.
Record your message directly in Drop Cowboy platform or upload an audio file (MP3, WAV, M4A, OGG formats). Use Mimic AI voice cloning to personalize with dynamic fields like {{FirstName}} or {{AppointmentDate}}. Keep ringless voicemail messages 30-60 seconds for optimal engagement.
Merge fields personalize messages with recipient-specific data. Use double curly braces: {{FirstName}}, {{LastName}}, {{CompanyName}}, {{AppointmentDate}}, {{PropertyAddress}}. Include these fields in your CSV upload. Mimic AI voice cloning pronounces merge fields naturally. Test with sample data before launching.
Set send time to immediate or scheduled for specific date/time. Drop Cowboy automatically enforces quiet hours (8am-9pm recipient local time) per TCPA regulations. Messages outside quiet hours are queued and sent at 8am local time. Configure time zone settings for accurate delivery.
Yes. Duplicate a campaign, tweak targeting or content, and reschedule. Many teams create proven templates and adjust them for each audience or region. Save message templates for reuse. Copy campaign settings and update contact lists to quickly deploy similar campaigns.
Drop Cowboy automatically queues messages outside 8am-9pm recipient local time. Queued messages send at 8am local time next day. View queued messages in campaign dashboard with scheduled send times. This automatic enforcement helps maintain TCPA compliance and improves engagement.
Preview your message with sample data to verify personalization. Send test message to your own phone number to check appearance and timing. Start with small lists (50-100 contacts) before scaling to thousands. Review all settings including delivery time, caller ID, and personalization fields.
Monitor delivery rates (% of messages successfully delivered), callback rates (% who called back), response rates (% who replied to SMS), and conversion rates (% who completed desired action). Export detailed CSV reports for analysis. Use analytics to identify top-performing messages and optimize future campaigns.
You can launch your first campaign same-day with Drop Cowboy. Typical setup time: 30-60 minutes including contact upload, message creation, and configuration. Your dedicated account manager provides hands-on guidance for first campaign setup. Self-serve resources available anytime in the Drop Cowboy platform.
Your dedicated account manager provides personalized support during campaign setup. Contact Drop Cowboy support via phone, email, or live chat during TCPA hours. Access comprehensive documentation, video tutorials, and developer resources in the Drop Cowboy platform. We're here to help you succeed.

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