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Technical Integration Guide

Bring Your Own Carrier (BYOC)

Connect your existing Twilio, Bandwidth, Telnyx, or other carrier account to Drop Cowboy. Save 35-55% on messaging costs while using enterprise-grade campaign management, compliance tools, and automation.

Bring Your Own Carrier Integration

What is Bring Your Own Carrier (BYOC)?

**Bring Your Own Carrier (BYOC)** allows you to connect your existing telecommunications carrier account (Twilio, Bandwidth, Telnyx, Plivo, or others) to Drop Cowboy's platform. Instead of purchasing messages through Drop Cowboy, you pay wholesale carrier rates directly while using Drop Cowboy's powerful campaign management, compliance tools, automation, and multi-channel capabilities. BYOC is ideal for high-volume senders, businesses with existing carrier contracts, and companies that want maximum cost control. You get the best of both worlds: wholesale carrier pricing + enterprise platform features. Drop Cowboy is one of the few ringless voicemail and SMS platforms offering true BYOC integration—giving you complete flexibility and transparency over messaging costs while maintaining sophisticated campaign management capabilities.

The benefits of connecting your own carrier to Drop Cowboy

Save 35-55% on Messaging Costs

Wholesale carrier rates are dramatically lower than retail platform pricing. High-volume senders save thousands monthly. For example: Twilio charges ~$0.0079/SMS vs typical platform pricing of $0.012-0.015. At 100,000 messages/month, that's $400-700 in monthly savings.

Enterprise Platform Features

Don't give up sophisticated tools for lower pricing. Drop Cowboy provides enterprise campaign management, automation, CRM integrations, compliance tools, analytics, and multi-channel capabilities—while you pay wholesale carrier rates. Best of both worlds.

Complete Cost Transparency

See exactly what you're paying per message with carrier invoices. No hidden markup, no surprise fees, complete billing transparency. You control costs directly while Drop Cowboy handles campaign execution, compliance, and delivery management.

Start Saving with BYOC Today

Drop Cowboy's BYOC integration takes 30 minutes to set up. Connect your Twilio, Bandwidth, or Telnyx account and start sending campaigns at wholesale rates immediately. No long-term commitment required.

How BYOC Works

BYOC integration is straightforward and requires no technical expertise:

BYOC Setup Process

Step 1: Connect Your Carrier

Provide your carrier API credentials (Twilio SID/Token, Bandwidth API keys, etc.) in Drop Cowboy's dashboard. Drop Cowboy securely stores credentials and establishes connection. Takes 5-10 minutes. We support Twilio, Bandwidth, Telnyx, Plivo, and custom carriers via API.

Step 2: Provision Numbers

Allocate phone numbers from your carrier account for sending. Drop Cowboy manages number pools automatically for optimal deliverability. You can provision numbers directly through your carrier or let Drop Cowboy request them via API. SMS requires 10DLC registration.

Step 3: Send Campaigns

Create and send ringless voicemail, SMS, and voice broadcast campaigns through Drop Cowboy's platform. Drop Cowboy handles delivery via your carrier, tracks results, enforces compliance, and manages opt-outs. You pay carrier rates directly on your carrier invoice.

Step 4: Monitor & Optimize

View comprehensive analytics in Drop Cowboy: delivery rates, engagement, ROI, compliance metrics. Check costs on your carrier invoice. Drop Cowboy provides campaign management and reporting while your carrier handles billing. Adjust campaigns based on performance data.

Supported Carriers

Drop Cowboy integrates with all major telecommunications carriers: ### Tier 1 Carriers (Direct Integration): **Twilio** - Most popular choice, extensive global coverage, excellent API documentation, reliable delivery **Bandwidth** - US-focused, competitive pricing, good for high-volume senders, strong compliance tools **Telnyx** - Competitive pricing, global reach, developer-friendly, excellent for SMS and voice **Plivo** - International coverage, competitive rates, good API support ### Tier 2 Carriers (API Integration): **Vonage (Nexmo)** - Global reach, competitive pricing **MessageBird** - International focus, omnichannel capabilities **Sinch** - Mobile-first platform, global coverage **Custom Carriers** - Drop Cowboy can integrate any carrier with REST API capabilities ### Carrier Selection Factors: - **Geographic coverage** - Where are your recipients located? - **Message volume** - Some carriers offer volume discounts - **Compliance support** - TCR registration, TCPA tools, DNC scrubbing - **Deliverability reputation** - Carrier relationships with mobile operators - **API reliability** - Uptime, rate limits, webhook support Drop Cowboy's team helps you choose the optimal carrier for your use case.

Not Sure Which Carrier to Use?

Drop Cowboy's technical team provides carrier recommendations based on your volume, geography, budget, and compliance requirements. Get expert guidance on optimal carrier selection and setup.

Understanding the cost comparison and when BYOC makes sense

Cost Comparison Example

With BYOC, you pay wholesale carrier rates directly instead of platform markup. For example, Twilio SMS rates are ~$0.0079/message vs typical platform rates of $0.012-0.015. For ringless voicemail, wholesale rates start as low as $0.004/message with BYOC. Your exact savings depend on volume and carrier—contact us for a personalized savings estimate.

When BYOC Makes Sense

BYOC is ideal for: high-volume senders (>25,000 messages/month), businesses with existing carrier contracts, companies requiring cost transparency, enterprises with procurement requirements, businesses sending internationally. Lower volumes may not justify setup effort—standard pricing is simpler.

What's Included

BYOC includes full Drop Cowboy platform: campaign management, automation, workflows, CRM integrations, compliance tools (DNC, quiet hours, opt-outs), analytics, reporting, multi-channel support, API access, dedicated account manager, and live support. Only message delivery runs through your carrier—everything else is Drop Cowboy.

Technical Requirements

BYOC integration requires minimal technical setup: ### For SMS via Twilio BYOC: 1. **Active Twilio Account** with verified business information 2. **10DLC Registration** completed for all sending numbers 3. **Campaign Registry (TCR)** brand and campaign approval 4. **API Credentials** (Account SID and Auth Token) 5. **Phone Number Pool** allocated for sending 6. **Webhook URLs** configured for delivery receipts (Drop Cowboy provides) ### For Ringless Voicemail via BYOC: 1. **Carrier account** with voice capabilities 2. **Caller ID numbers** for voicemail delivery 3. **API credentials** from your carrier 4. **Recording storage** (Drop Cowboy can host or you provide URLs) 5. **Webhook configuration** for delivery status ### Drop Cowboy Handles: - Webhook endpoint setup - Delivery status tracking - Error handling and retries - Compliance enforcement (quiet hours, DNC, opt-outs) - Campaign queuing and scheduling - Analytics and reporting **No developer required** - Drop Cowboy's UI guides you through setup step-by-step.

Technical Integration Support Included

Every Drop Cowboy customer gets a dedicated account manager who helps with BYOC setup, carrier configuration, TCR registration, and ongoing technical support. We make integration easy.

BYOC doesn't change your compliance obligations—Drop Cowboy maintains all compliance features

TCPA Compliance

Quiet hours enforcement (8 AM - 9 PM recipient local time), automatic time zone detection per contact, message queuing outside compliant hours, opt-out management across all campaigns, and suppression lists enforced automatically.

Time-zone aware

The Campaign Registry (TCR)

Brand registration required for SMS (handled through your carrier), campaign approval required for each use case, reputation monitoring via Drop Cowboy dashboard, and throughput management based on trust scores.

SMS registration

National DNC Registry

DNC scrubbing before campaign launch, regular list updates (31-day cycle), internal suppression for opted-out contacts, and compliance reporting with audit logs.

Auto-scrubbing

Carrier-Specific Rules

Drop Cowboy enforces carrier content policies, monitors spam complaint rates, manages carrier relationships and reputation, and handles carrier-specific technical requirements. You remain responsible for obtaining proper consent.

Reputation protection

How businesses leverage BYOC for different scenarios

Enterprise: Existing Carrier Contracts

Large enterprises often have negotiated carrier contracts with Twilio, Bandwidth, or others. BYOC lets you leverage existing contracts while gaining Drop Cowboy's campaign management and compliance tools. No need to renegotiate pricing or change vendors—connect and start sending.

International: Multi-Country Campaigns

Send messages globally using carrier accounts with international coverage. Twilio supports 180+ countries. Drop Cowboy handles campaign management, compliance per region, and reporting—while you pay wholesale international rates. Perfect for global businesses.

See Integrations →

High-Volume: Cost Optimization

Businesses sending millions of messages monthly save significantly with BYOC. At 1M messages/month, carrier rate savings = $10,000-30,000/month compared to standard platform pricing. ROI on BYOC setup pays back in first week for high-volume senders.

BYOC Setup Guide

Complete BYOC integration in 30-60 minutes: ### Step 1: Prepare Carrier Account (15 minutes) - Create or access your Twilio/Bandwidth account - Complete business verification if required - Generate API credentials (Account SID, Auth Token) - Note your account details for Drop Cowboy setup ### Step 2: Complete Compliance Requirements (varies) **For SMS:** - Register brand with The Campaign Registry - Complete 10DLC registration for phone numbers - Submit campaign use cases for approval - Wait for approval (1-7 days typically) **For Ringless Voicemail:** - Verify caller ID numbers - Prepare recorded messages or use Mimic AI ### Step 3: Connect to Drop Cowboy (10 minutes) - Log into Drop Cowboy dashboard - Navigate to Settings → Integrations → BYOC - Select your carrier (Twilio, Bandwidth, etc.) - Enter API credentials - Test connection - Configure webhook URLs (automated) ### Step 4: Provision Numbers (10 minutes) - Allocate phone numbers from your carrier - Import numbers into Drop Cowboy - Configure number pools for optimal delivery - Test sending with your own phone number ### Step 5: Launch Campaigns (10 minutes) - Create your first campaign in Drop Cowboy - Select BYOC as delivery method - Upload contacts and message content - Review compliance checks - Launch and monitor delivery **Total Setup Time:** 30-60 minutes (excluding TCR approval wait time)

BYOC Setup Support Available

Drop Cowboy's team provides hands-on setup assistance for BYOC integrations. Schedule a 30-minute setup call and we'll walk you through carrier connection, compliance requirements, and first campaign launch.

Ready to Save 35-55% with BYOC?

Join businesses using Drop Cowboy's BYOC integration to combine wholesale carrier rates with enterprise campaign management. Get started and connect your carrier today.

Frequently asked questions

Everything you need to know about Drop Cowboy®

BYOC savings depend on your volume and carrier choice. With BYOC, you pay wholesale carrier rates directly—for example, ringless voicemail as low as $0.004/message vs standard platform pricing. High-volume senders see the biggest savings. Contact Drop Cowboy for a personalized savings estimate based on your specific volume and use case.
Drop Cowboy supports all major carriers including Twilio (most popular), Bandwidth, Telnyx, Plivo, Vonage, MessageBird, Sinch, and custom carriers with REST API capabilities. Drop Cowboy can integrate any carrier that provides API access for message delivery and webhooks for status updates. Twilio is the most common choice due to global coverage, excellent API documentation, and competitive pricing.
No. Drop Cowboy's BYOC setup is designed for non-technical users. The dashboard walks you through each step: enter your carrier API credentials, test the connection, configure phone numbers, and start sending. Drop Cowboy handles all technical complexity including webhook configuration, error handling, and delivery tracking. Every Drop Cowboy customer gets a dedicated account manager who provides setup assistance if needed.
No. BYOC doesn't change TCPA, TCR, or consent requirements—you still need proper permissions to contact recipients. Drop Cowboy maintains all compliance features with BYOC: automatic quiet hours enforcement, DNC scrubbing, opt-out management, suppression lists, and audit logs. The only difference is where messages route for delivery (your carrier) and where you're billed (carrier invoice vs Drop Cowboy invoice).
Technical setup takes 30-60 minutes: connect carrier account (10 minutes), provision phone numbers (10 minutes), configure Drop Cowboy integration (10 minutes), test sending (10 minutes). However, SMS requires additional time for TCR brand and campaign registration, which takes 1-7 business days for approval. Drop Cowboy guides you through the entire process and provides setup support.
Yes. Drop Cowboy's BYOC integration supports SMS, ringless voicemail, and voice broadcast through your connected carrier. You can route all message types through your carrier account or use BYOC for some channels and standard Drop Cowboy delivery for others. This flexibility lets you optimize costs per channel based on volume and carrier capabilities.
Drop Cowboy monitors carrier status and provides fallback options. If your BYOC carrier experiences an outage, Drop Cowboy can automatically route messages through backup carriers or standard Drop Cowboy delivery (if configured). You can set up multiple BYOC carriers for redundancy. Drop Cowboy's platform continues operating normally—only delivery routing changes during carrier issues.
Yes, absolutely. BYOC includes the full Drop Cowboy platform: campaign management, automation, workflows, CRM integrations, Mimic AI voice cloning, compliance tools (DNC scrubbing, quiet hours, opt-outs), analytics, reporting, multi-channel support, API access, dedicated account manager, and live support. The only difference is message delivery routes through your carrier and you pay carrier rates directly.
You pay your carrier directly for message delivery on your carrier invoice (Twilio, Bandwidth, etc.). You pay Drop Cowboy separately for platform access and campaign management features. This separation provides complete cost transparency—you see exactly what you're paying per message on your carrier invoice and exactly what platform features cost on your Drop Cowboy invoice. No hidden markups.
Yes. Drop Cowboy lets you use BYOC for some campaigns and standard delivery for others, or switch between them at any time. This flexibility is useful for testing, comparing costs, or using BYOC for high-volume campaigns while using standard delivery for smaller campaigns. Configure delivery method per campaign in Drop Cowboy's dashboard.
Drop Cowboy can help you set up a new carrier account with recommended providers. We provide guidance on carrier selection, assist with account setup, explain TCR registration requirements, and walk you through BYOC integration. Alternatively, you can start with standard Drop Cowboy delivery and add BYOC later when volume justifies the setup effort.
Yes. Drop Cowboy's REST API fully supports BYOC. Send ringless voicemail, SMS, and voice broadcast via API using your connected carrier for delivery. API requests look the same whether using BYOC or standard delivery—Drop Cowboy handles routing automatically. This makes BYOC ideal for developers integrating Drop Cowboy into custom applications while maintaining wholesale carrier rates.

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