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Product

SMS Marketing Platform Built for Results

Send bulk text messages that get read. 98% open rates, instant delivery, and powerful automation for your marketing campaigns.

Why SMS Marketing Works

Text messages get read. 98% open rate within 3 minutes means your message actually reaches your audience.

98% Open Rate

Unlike email (20% open rate) or social media (2-5% reach), text messages get seen and read almost immediately.

Instant Delivery

Messages reach customers in seconds. Perfect for time-sensitive promotions, appointments, and urgent updates.

Two-Way Conversations

Engage customers with real conversations. They can reply, ask questions, and opt-out easily - building trust.

Measurable Results

Track opens, clicks, opt-outs, and conversions. See exactly what works and optimize your campaigns in real-time.

Ready to see 10x better engagement?

Join 20,000+ businesses using Drop Cowboy's SMS marketing platform. Get started today with our 24-hour money-back guarantee.

Complete SMS Marketing Features

Everything you need to run successful text message campaigns, all in one platform.

Bulk SMS Campaigns

Send thousands of text messages instantly. Upload contacts, personalize messages, and schedule for optimal timing.

SMS Automation

Set up automated drip campaigns, welcome series, and triggered messages based on customer behavior.

Contact Segmentation

Group contacts by behavior, location, or custom tags. Send targeted messages to the right people at the right time.

Appointment Reminders

Reduce no-shows by 40%. Automated reminders sent 24 hours before appointments with confirm/cancel options.

Shortened URLs & Tracking

Every link is automatically shortened and tracked. See exactly which customers clicked and when.

TCPA Compliance Tools

Built-in opt-out management, quiet hours enforcement, and consent tracking. Stay compliant automatically.

Shared Inbox

Your whole team can see and respond to incoming texts. Never miss a customer question or opportunity.

Advanced Analytics

Track delivery rates, open rates, click-through rates, opt-outs, and ROI for every campaign.

Easy Contact Import

Upload CSV files, integrate with your CRM, or use our API. Get started in minutes, not days.

New to SMS marketing?

Learn the fundamentals, best practices, and compliance requirements in our comprehensive guide.

Perfect for Every Industry

Businesses across industries use SMS marketing to boost engagement, increase sales, and build customer loyalty.

Retail & E-commerce

Flash sales, exclusive offers, order updates, back-in-stock alerts. Drive immediate purchases with time-sensitive promotions.

Restaurants & Food

Daily specials, reservation confirmations, pickup notifications. Fill tables during slow hours with targeted promotions.

Real Estate

New listings, open house reminders, price drops, closing updates. Keep buyers and sellers informed instantly.

Healthcare

Appointment reminders, prescription refills, health tips. Reduce no-shows and improve patient engagement.

Automotive

Service reminders, special offers, vehicle arrival notifications. Increase service department revenue by 20%.

Education

Class cancellations, enrollment deadlines, event reminders. Reach students and parents where they actually check messages.

See how SMS marketing fits your business

Talk to our team about your specific use case. We'll show you exactly how to maximize your ROI with text message marketing.

How Drop Cowboy Makes SMS Marketing Easy

Unlike complicated enterprise platforms or limited budget tools, we built the perfect balance of power and simplicity.

Launch in Minutes

No complex setup or training required. Import contacts, write your message, and send. That simple.

Transparent Pricing

Pay only for what you send. No monthly minimums, hidden fees, or surprise charges. Volume discounts automatically applied.

Expert Support

Every account gets a dedicated account manager. Plus live chat during business hours. We're here to help you succeed.

Powerful API

Integrate SMS into your existing systems. Our API is simple, well-documented, and has examples in every language.

Global Coverage

Send to 200+ countries. Perfect if you have international customers or multiple locations worldwide.

Trusted by 20,000+

Since 2017, we've helped businesses send billions of messages. Join the thousands who trust Drop Cowboy daily.

Try Drop Cowboy with Our 24-Hour Money-Back Guarantee

Full platform access. 24-hour money-back guarantee. Cancel anytime. See why 20,000+ businesses choose Drop Cowboy for SMS marketing.

SMS Marketing Best Practices

Get better results by following these proven strategies from our most successful customers.

Always Get Consent

Only text people who explicitly opted in. Use double opt-in for extra protection. Clear consent = better engagement + legal compliance.

Respect Quiet Hours

Never text before 8 AM or after 9 PM local time. Our platform enforces this automatically to protect you.

Keep Messages Short

Get to the point fast. Include who you are, what you're offering, and clear next step. Aim for under 160 characters.

Provide Real Value

Every message should give something useful - exclusive deals, important updates, helpful tips. Don't waste their attention.

Find the Right Frequency

Test different frequencies. Most businesses see best results with 2-4 messages per month. Too many = opt-outs.

Make Opt-Out Easy

Always include opt-out instructions (we add this automatically). Respect opt-outs immediately. It builds trust.

Start Growing Your Business with SMS Marketing

Join 20,000+ businesses using Drop Cowboy to reach customers instantly. 98% open rates, powerful automation, and expert support included. 24-hour money-back guarantee.

Frequently asked questions

Everything you need to know about Drop Cowboy

SMS marketing with Drop Cowboy starts at just $0.01-0.04 per message depending on volume. There are no monthly fees, setup costs, or hidden charges. You only pay for messages sent. Volume discounts apply automatically - the more you send, the less you pay per message. Most businesses spend $50-500/month depending on their list size.
Yes, when done correctly. You must have explicit written consent (opt-in) before texting anyone for marketing. You must respect quiet hours (no texts before 8 AM or after 9 PM). You must honor opt-out requests immediately. Drop Cowboy's platform enforces these rules automatically to keep you compliant with TCPA, TSR, and state regulations.
SMS marketing typically achieves 98% open rates within 3 minutes of delivery. This is dramatically higher than email (15-25% open rate) or social media posts (2-5% reach). The high engagement rate is why SMS marketing delivers an average ROI of $71 for every dollar spent, according to industry studies.
Yes, Drop Cowboy supports SMS delivery to 200+ countries worldwide. International messaging rates vary by country, typically ranging from $0.02-0.15 per message. You can manage contacts from multiple countries in one platform and send localized messages at appropriate times for each timezone.
Customers can reply with STOP, UNSUBSCRIBE, or similar keywords at any time. Drop Cowboy automatically processes these opt-outs instantly and adds the number to your suppression list. We also automatically include opt-out instructions in your messages to ensure compliance with federal regulations.
Absolutely. Drop Cowboy includes powerful automation features like drip campaigns, triggered messages based on actions, appointment reminders, and scheduled sends. Set up your automation once, and it runs automatically - sending the right message to the right person at the right time without manual effort.
SMS (Short Message Service) sends text-only messages up to 160 characters. MMS (Multimedia Messaging Service) can include images, videos, GIFs, and longer text. Drop Cowboy supports both. MMS costs slightly more ($0.02-0.05 per message) but can increase engagement with visual content like product photos or promotional graphics.
The best methods are: (1) Add a signup form on your website, (2) Promote a keyword customers can text to join (e.g., 'Text JOIN to 555-123'), (3) Collect opt-ins at checkout or in-store, (4) Run social media promotions with SMS signup incentives. Always clearly state what type of messages they'll receive and how often.
Yes, Drop Cowboy includes a shared inbox where your entire team can view and respond to incoming messages. You can assign conversations, add internal notes, and manage customer interactions collaboratively. Perfect for sales teams, support teams, or any business where multiple people need access to customer communications.
Data shows the best engagement between 10 AM - 8 PM on weekdays, with peak performance around lunchtime (12-1 PM) and early evening (5-6 PM). Avoid early mornings, late nights, and major holidays. Our platform can schedule messages for optimal delivery times automatically based on recipient timezones.
Drop Cowboy provides detailed analytics including delivery rate, open rate, click-through rate (for links), opt-out rate, and revenue attribution. Track which campaigns drive sales by using unique promo codes or trackable URLs. Most businesses see 10-20x ROI on SMS marketing when done well, with some campaigns achieving over 50x ROI.
Yes, Drop Cowboy supports custom fields (merge tags) like {FirstName}, {Company}, {AppointmentTime}, and any custom data you upload. Personalized messages get significantly better engagement - addressing someone by name or referencing their specific appointment can boost response rates by 30-50%.

Ready to Transform Your Outreach?

Join 20,000+ businesses achieving 5-20x higher response rates with Drop Cowboy