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Feature

Custom Fields

Personalize every message with dynamic contact data and custom properties.

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Why Custom Fields Matter for Personalization

Generic messages vs personalized campaigns with custom data

Custom Fields Enable True Personalization

  • Personalize with property addresses, appointment times, account balances
  • Use industry-specific fields (prices, dates, locations)
  • Mimic AI voice cloning pronounces fields naturally
  • Template once, personalize at scale

Without Custom Fields

  • Generic messages get ignored or filtered as spam
  • Manual personalization doesn't scale
  • Lower response rates from impersonal outreach
  • Can't reference specific customer context

Personalization at Scale

Insert contact names, property addresses, appointment times, or any custom data into messages and voicemail scripts.

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How Custom Fields Work

Dynamically insert personal data into every message

Define Custom Fields

Create custom fields in Drop Cowboy contact management: PropertyAddress, AppointmentDate, AccountBalance, ProductName, DiscountCode. Fields appear as merge options when creating campaigns.

Import Field Data

Include custom fields in CSV uploads or CRM syncs. Add columns for PropertyAddress, AppointmentDate, CompanyName. Drop Cowboy maps columns to merge fields automatically.

Insert Merge Fields

Use double curly braces syntax: {{FirstName}}, {{PropertyAddress}}, {{AppointmentDate}}. Insert fields anywhere in messages. Mimic AI voice cloning pronounces fields naturally in voicemail.

Voice Cloning Integration

Mimic AI voice cloning uses custom fields automatically. Clone your voice once, personalize thousands of messages with dynamic data. No re-recording needed for each variation.

Preview and Test

Preview messages with sample data before launching. Test pronunciation of merge fields. Verify field formatting and personalization accuracy. Send test to your phone to verify.

Track Field Performance

Analytics show which custom fields drive highest engagement. A/B test different field combinations. Optimize personalization based on response data.

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Create custom fields and personalize messages at scale

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See Custom Fields in Action

Watch how custom fields transform generic messages into personalized conversations that get responses.

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Custom Field Examples by Industry

Real-world personalization examples using custom fields

Real Estate

Personalize property follow-ups with {{PropertyAddress}}, {{Price}}, {{SquareFootage}}, {{Bedrooms}}, {{Neighborhood}}. Prospects hear their exact property details.

Healthcare

Personalize appointment reminders with {{AppointmentType}}, {{ProviderName}}, {{OfficeLocation}}, {{Instructions}}. Patients hear specific appointment details.

Financial Services

Personalize payment reminders with {{AccountBalance}}, {{DueDate}}, {{AccountNumber}}, {{PaymentMethod}}. Customers hear specific account information.

E-Commerce

Personalize cart abandonment with {{ProductName}}, {{ProductPrice}}, {{DiscountCode}}, {{CartTotal}}. Shoppers see exact items left behind.
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Ready to Personalize Your Messages?

Use custom fields to create truly personalized campaigns

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Transform Your Campaign Results

Personalized messages get 2-3x higher response rates. Start using custom fields to make every message feel one-on-one.

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Maximize personalization effectiveness

Use Relevant Fields

Only include fields that add value to the message. Property address helps real estate. Appointment time helps healthcare. Too many fields feels like data dump, not personal.

Value over volume

Set Fallback Values

Provide default values for missing data: 'valued customer' if FirstName empty, 'your account' if AccountNumber missing. Ensures message reads naturally even with incomplete data.

Handle missing data

Test Field Pronunciation

Preview how Mimic AI pronounces custom fields before launching. Test long addresses, dates, dollar amounts. Adjust field format if pronunciation unclear.

Preview before sending

Maintain Data Quality

Keep contact database updated with accurate custom field data. Incorrect addresses or dates hurt credibility. Regular data hygiene prevents personalization errors.

Accurate data matters

Master Custom Field Personalization

Get expert guidance on implementing custom fields that drive results. Our team helps with data mapping, field setup, and best practices.

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Start Using Custom Fields Today

Drop Cowboy custom fields work with ringless voicemail, SMS, and voice broadcast. Personalize at scale with Mimic AI voice cloning.

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Custom Fields FAQs

Common questions about personalization with custom fields

Use any contact field including first name, last name, phone, email, address, and custom fields. Common custom fields: PropertyAddress, AppointmentDate, AccountBalance, ProductName, DiscountCode, CompanyName. Set fallback values for missing data and format fields (uppercase, lowercase, title case).
Yes. Mimic AI voice cloning technology supports dynamic field insertion seamlessly. Your cloned voice speaks each contact's name and custom data naturally without re-recording. Clone your voice once, personalize thousands of messages with different data.
Define custom fields in Drop Cowboy contact management settings. Create fields like PropertyAddress, AppointmentDate, AccountBalance. Fields appear as merge options when creating campaigns. Include field columns in CSV uploads or CRM syncs.
Use double curly braces around field names: {{FirstName}}, {{PropertyAddress}}, {{AppointmentDate}}. Field names are case-sensitive and must match your contact database columns exactly. Insert fields anywhere in messages or voicemail scripts.
Yes. Custom fields work in SMS, ringless voicemail, and voice broadcast. Insert merge fields like {{FirstName}} or {{ProductName}} into SMS content. Keep SMS messages under 160 characters for single-message delivery.
Set fallback values for empty fields. Example: 'valued customer' if FirstName missing, 'your appointment' if AppointmentType empty. Fallbacks ensure messages read naturally even with incomplete contact data.
Preview messages with sample data before launching. Test pronunciation of merge fields, especially long addresses or dates. Send test message to your own phone to verify personalization appears correctly.
Yes. Combine multiple fields: 'Hi {{FirstName}}, about {{PropertyAddress}} listed at {{Price}}...' Personalization works best with 2-4 relevant fields. Too many fields feels overwhelming. Focus on most important context.
Yes. Custom fields sync from Salesforce, HubSpot, and other CRM systems. Map CRM fields to Drop Cowboy merge fields. Update data in CRM, sync to Drop Cowboy for latest personalized content.
Personalized messages with custom fields drive 5-20x higher response rates compared to generic outreach. Exact improvement varies by industry and field relevance. Test different field combinations to find optimal personalization.

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