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Everything you need to know about TCR registration for compliant SMS marketing in the United States.
The Campaign Registry (TCR) is a central database that registers businesses and their SMS campaigns for text message marketing in the United States
Launched in 2021, TCR was created by the mobile carrier industry to reduce spam, improve message deliverability, and ensure SMS marketing compliance with TCPA regulations.
If you send SMS marketing messages in the US, TCR registration is mandatory. Carriers (AT&T, T-Mobile, Verizon, etc.) require all businesses to register their brand and campaigns. Unregistered traffic is increasingly blocked or filtered as spam.
Drop Cowboy guides you through TCR registration and helps maintain your brand reputation score for optimal SMS deliverability. We explain requirements, the registration process, and how to maintain compliance.
TCR protects consumers from spam while enabling legitimate businesses to reach customers
TCR helps carriers identify legitimate businesses versus spammers. By verifying brand identity and reviewing campaign use cases, TCR reduces unwanted spam texts that harm consumer trust and clog carrier networks.
Registered businesses with good reputation scores achieve higher deliverability rates. Carriers prioritize verified traffic and may block or filter unregistered senders. TCR registration protects your ability to reach customers reliably.
TCR registration helps demonstrate good-faith compliance efforts. While registration doesn't replace TCPA consent requirements, it shows carriers you're a legitimate business following industry standards and best practices.
Drop Cowboy guides you through The Campaign Registry registration process and helps maintain your brand reputation score. Get expert support for TCR compliance.
TCR registration involves three main steps: brand registration, campaign registration, and ongoing maintenance
Register your business with TCR by providing company information, EIN/Tax ID, business address, and industry classification. Brands are verified and assigned a trust score based on business history, reputation, and compliance record. Higher trust scores result in better deliverability.
Register each SMS campaign use case (marketing, alerts, customer service, etc.). Describe message content, target audience, opt-in process, and frequency. Campaigns are reviewed and approved or rejected based on use case, compliance, and brand reputation.
Monitor your brand reputation score and campaign performance. Address spam complaints quickly, maintain low opt-out rates, and follow best practices. Poor reputation leads to reduced throughput, filtering, or campaign suspension.
Keep brand information current, renew registrations annually, add new campaigns as needed, and respond to carrier inquiries. Drop Cowboy helps you maintain TCR compliance with ongoing support and monitoring.
Required information and verification process for TCR brand registration
Legal Business Name (exact name as registered with government). EIN or Tax ID (Federal Employer Identification Number). Business Address (physical street address, no P.O. boxes). Business Type (sole proprietor, LLC, corporation, etc.). Industry/Vertical (your business category). Website URL (active business website). Contact Information (email and phone for brand administrator). Stock Symbol (if public company).
TCR verifies your brand information using government databases (IRS, Secretary of State), business credit bureaus (Dun & Bradstreet), public records and online presence, and domain registration history. Verification typically takes 1-7 business days for most brands. Some require additional documentation if automated verification fails.
Our team guides you through brand registration, campaign setup, and ongoing compliance. Get your SMS campaigns approved quickly with expert support.
Each SMS campaign you run must be registered separately with TCR. Campaigns are classified by use case and reviewed by carriers.
Promotional offers and sales. Product announcements. Event invitations. Loyalty program communications.
Order confirmations. Delivery notifications. Account alerts. Password resets.
Support conversations. Appointment scheduling. Two-way messaging. Customer inquiries.
Combined marketing and service messages. Requires more detailed review. May have stricter requirements than single-purpose campaigns.
Carriers review your campaign registration and evaluate use case appropriateness, sample message content, opt-in process description, expected message frequency, brand reputation score, and compliance history.
Most campaigns are approved within 1-3 business days. Some high-risk categories (debt collection, cannabis, etc.) require additional scrutiny and may take longer.
Your TCR brand score directly impacts SMS deliverability and throughput
Established businesses with strong reputation, verified identity, and good compliance history receive high trust scores. Benefits include maximum message throughput (up to 4,500 messages per second per campaign), better deliverability, and faster campaign approvals.
Most businesses fall into standard trust category. You'll get approved campaigns, reasonable throughput (300-600 messages per second), and normal deliverability. Focus on maintaining low complaint rates and good opt-in practices to protect your reputation.
New businesses, those with verification issues, or brands with compliance problems receive lower trust scores. Expect reduced throughput, increased scrutiny, potential message filtering, and slower campaign approvals. Work to improve reputation through compliant practices.
Drop Cowboy helps you maintain strong TCR reputation scores with compliant messaging, spam complaint monitoring, and best practice guidance. Keep your campaigns delivering reliably.
Understand the fees involved in TCR registration. These fees are paid through TCR, not Drop Cowboy.
Standard Brand: $4/month (annual $48). Low Volume Brand: $2/month for businesses sending <6,000 texts/month. Sole Proprietor: $4/month (verification process differs).
Per Campaign: $10/month per registered campaign. Most businesses need 1-3 campaigns depending on use cases.
Automated Verification: Included (most brands). Manual Verification: $40 one-time (if automated fails). Example Total Cost: Small business with 1 campaign = $4/mo (brand) + $10/mo (campaign) = $14/month.
Follow these best practices to maintain good standing with TCR and carriers
Provide truthful business information. Accurately describe message content and use cases. Don't misrepresent your brand or campaigns. Keep registration information current.
Obtain explicit consent before texting. Clearly describe what subscribers will receive. Document opt-in method and timestamp. Never send to purchased lists without verified consent.
Process STOP requests instantly (Drop Cowboy does this automatically). Never contact opted-out numbers again. Make opting out easy (simple STOP keyword). Confirm opt-out with final message.
Keep spam complaints under 0.1% (1 per 1,000 messages). Address customer concerns quickly. Remove problematic contacts from lists. Investigate complaint spikes immediately.
Match message content to subscriber expectations. Don't over-send (message fatigue causes opt-outs). Personalize when appropriate. Provide clear value in every message.
Pay TCR fees on time. Respond to carrier inquiries promptly. Update campaigns when use cases change. Work with carriers to resolve issues.
Get expert guidance on registration, campaign setup, and ongoing compliance. We help you navigate TCR requirements so you can focus on growing your business.
How Drop Cowboy helps you overcome typical TCR obstacles
Brand or campaign registrations stuck in review? Drop Cowboy's team has direct carrier relationships and can help escalate issues, provide additional documentation, and resolve verification problems faster than navigating TCR alone.
Get Support →Campaign denied or suspended? Drop Cowboy helps you understand rejection reasons, revise campaign descriptions, adjust use cases, and resubmit for approval. Our compliance expertise helps you get campaigns approved on first or second submission.
Learn More →Brand score declining? Drop Cowboy provides reputation monitoring, spam complaint analysis, and actionable recommendations to improve your standing. Address issues before they impact deliverability.
See Features →Drop Cowboy guides you through TCR registration and provides ongoing compliance support. Send text messages confidently with expert help every step of the way.
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This content is for educational purposes only and does not constitute legal advice. Regulatory compliance is ultimately your responsibility. We recommend consulting with qualified legal counsel regarding your specific compliance obligations.
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