Delivery Metrics
Track total sends, successful deliveries, failed deliveries, and delivery rates. See which numbers aren't receiving messages and why.
Feature
Campaign Analytics & Reporting
Track every metric that matters. Real-time analytics for ringless voicemail, SMS, and voice broadcast campaigns with customizable dashboards and automated reporting.
Why Campaign Analytics Matter
Data-driven marketing means measuring what works, doubling down on winners, and cutting what doesn't. Drop Cowboy's analytics show you exactly what's driving results.
See What Works
Track delivery rates, engagement rates, and conversion rates in real-time. Know which messages, offers, and timing drive the best results.
Maximize ROI
Calculate cost per lead, cost per conversion, and revenue per campaign. Stop guessing about marketing spend and make data-backed decisions.
Real-Time Insights
Watch campaigns perform live. See delivery counts, responses, and callbacks as they happen. Catch issues early before they waste your budget.
Compare Performance
Compare campaigns side-by-side. Test different messages, timing, and audiences. See which channels and strategies deliver the best results.
Complete Analytics Dashboard
Every metric you need to optimize campaign performance, all in one place.
Delivery & Response Tracking
Track successful deliveries, failed deliveries, and reasons for failures. For SMS: link clicks, reply rates. Monitor callback activity and response patterns.
Callback Analytics
Track how many recipients called back, when they called, call duration, and outcome. Measure true campaign impact beyond just delivery.
Response Rates
See SMS reply rates, voicemail callback rates, and conversion rates by campaign, message, and audience segment.
Opt-Out Tracking
Monitor opt-out rates by campaign. High opt-outs signal messaging issues. Drop Cowboy flags campaigns with elevated opt-out rates automatically.
Segment Reporting
Break down performance by contact list, tags, location, or custom fields. See which audience segments perform best.
Time-Based Analysis
Compare performance by day, time of day, and day of week. Discover optimal send times for your audience.
ROI Calculation
Track campaign costs, revenue generated, and ROI. Connect sales data via CRM integration or manual attribution.
Data Export
Export campaign data to CSV for deeper analysis. Enable nightly FTP exports for long-term storage beyond the 3-month dashboard retention period.
Start tracking performance in real-time
Join 20,000+ businesses using Drop Cowboy's analytics to optimize campaigns and maximize ROI. 24-hour money-back guarantee.
Analytics by Channel
Different channels, different metrics. Drop Cowboy tracks the right metrics for each channel.
Ringless Voicemail Analytics
Track delivery success rates, failed deliveries with detailed error reasons (invalid number, carrier rejection, etc.), and callback activity. Monitor which campaigns generate the most callbacks and responses.
SMS Campaign Analytics
Monitor delivery rate, open rate (via link tracking), click-through rate, reply rate, reply sentiment, opt-out rate, and conversion rate. Optimize text message performance.
Voice Broadcast Analytics
Track answer rate, average call duration, keypress responses (IVR), transfer rate, voicemail drops, and callback requests. Measure live call campaign effectiveness.
Multi-Channel Reporting
See performance across all channels in one dashboard. Compare RVM vs SMS vs voice broadcast results. Identify which channel works best for each audience.
See analytics in action
Watch a 3-minute demo of Drop Cowboy's analytics dashboard and see how easy it is to track campaign performance.
Advanced Analytics Features
Go beyond basic metrics with Drop Cowboy's advanced analytics capabilities.
Scheduled Reports
Set up daily, weekly, or monthly reports that automatically email to your team. Keep stakeholders informed without manual work.
Custom Dashboards
Create custom dashboard views with the metrics that matter to you. Save multiple views for different teams, campaigns, or clients.
FTP Data Exports
Enable nightly FTP exports of campaign data for long-term storage and analysis. Campaign data in the dashboard is retained for 3 months; FTP exports allow permanent record-keeping.
Performance Alerts
Get notified when campaigns hit targets, when performance drops, or when opt-out rates spike. Stay on top of issues before they become problems.
Advanced Filtering
Filter analytics by date range, campaign, contact list, tags, or custom fields. Drill down to specific segments or cohorts.
Attribution Tracking
Track conversions back to specific campaigns. Use unique promo codes, trackable phone numbers, or CRM integration to measure true campaign ROI.
Real-World Use Cases
How businesses use Drop Cowboy's analytics to improve campaign performance.
A/B Test Messages
Send two versions of a message to different segments. Compare delivery rates, engagement, and conversions. Use the winner for your full list.
Find Best Send Times
Test sending at different times of day and days of week. Analytics show when your audience is most responsive. Schedule future campaigns accordingly.
Segment Performance
Compare how different audience segments respond. Discover which industries, locations, or customer types engage most. Focus budget where it works.
Calculate ROI
Track campaign costs (messages sent × per-message rate). Track revenue from conversions. Calculate ROI to justify marketing spend and scale winners.
Catch Problems Early
Real-time alerts flag low delivery rates, high opt-out rates, or technical issues. Fix problems immediately before wasting your contact list.
Optimize Over Time
Track performance trends month-over-month. See if fatigue is setting in. Adjust frequency, offers, or creative based on long-term trends.
Make data-driven marketing decisions
Stop guessing. Start measuring. Drop Cowboy's analytics show you exactly what's working so you can optimize every campaign for maximum ROI.
Basic Reporting vs Advanced Analytics
Why Drop Cowboy's analytics are better than basic delivery reports
Drop Cowboy Advanced Analytics
- Real-time dashboards updated every few seconds
- Track engagement, callbacks, and conversions, not just delivery
- Compare campaigns, segments, and time periods side-by-side
- Custom reports with filters, date ranges, and export
- FTP exports for long-term data storage
- Performance alerts when metrics hit thresholds
- Multi-channel analytics (RVM, SMS, voice broadcast)
- Attribution tracking and ROI calculation
Basic Delivery Reports
- See reports hours or days after campaign completes
- Only shows delivered vs failed, no engagement data
- Can't compare performance across campaigns
- Static CSV exports with limited filtering
- No FTP access for long-term storage
- Manual checking required to spot issues
- Separate reports for each channel
- No way to calculate true campaign ROI
Analytics Best Practices
Get the most value from your campaign data with these proven strategies.
Define Success Metrics
Before launching campaigns, decide what success looks like. Is it callbacks? Conversions? ROI? Set clear targets so you know when campaigns work.
Review Regularly
Check analytics at least weekly. Look for trends, patterns, and anomalies. Regular reviews help you catch issues early and optimize faster.
Test One Variable at a Time
When A/B testing, change only one element (message, timing, or audience). Testing multiple variables makes it impossible to know what drove results.
Track Trends, Not Just Snapshots
Single campaign results can be misleading. Track performance trends over months. Look for seasonal patterns and audience fatigue.
Connect Analytics to Revenue
Set up conversion tracking so you know which campaigns drive sales. Use CRM integration, promo codes, or tracked phone numbers to measure true ROI.
Share Results with Your Team
Use scheduled reports to keep stakeholders informed. Share wins to build support. Share learnings so the whole team gets smarter about what works.
Start Tracking Campaign Performance Today
Join 20,000+ businesses using Drop Cowboy's analytics to optimize ringless voicemail, SMS, and voice broadcast campaigns. Real-time dashboards, custom reports, and ROI tracking included.
Campaign Analytics FAQ
Common questions about tracking and reporting
Drop Cowboy tracks delivery rates, failed deliveries with detailed error reasons, callback activity, SMS reply rates and link clicks, opt-out rates, and conversions across all channels. Compare performance by campaign, segment, time period, or custom fields. Export data to CSV or enable nightly FTP exports for long-term storage.
Drop Cowboy's analytics update in real-time. You can watch campaigns perform as they send, with delivery counts updating every few seconds. See responses, callbacks, and opt-outs as they happen.
Yes. Drop Cowboy lets you build custom reports with filters, date ranges, segments, and custom fields. Save report templates for reuse. Schedule automated reports to email daily, weekly, or monthly. Export data to CSV or enable nightly FTP exports for automated long-term storage.
Drop Cowboy tracks whether ringless voicemails were successfully delivered, delivery failures with detailed error reasons (invalid number, carrier rejection, network issues), and callback activity from recipients. Carriers don't report voicemail listen data, but Drop Cowboy provides complete visibility into delivery success and callback conversions.
Yes. Drop Cowboy provides conversion tracking through CRM integration, promo code tracking, or manual attribution. Track campaign costs, revenue generated, and calculate ROI automatically. Connect sales data to see which campaigns drive the most revenue.
Delivery rate shows what percentage of messages were successfully delivered to recipients. Engagement rate shows what percentage of delivered messages were actually engaged with (SMS links clicked, calls answered, recipients who called back). Drop Cowboy tracks both metrics so you can optimize for delivery and response.
Yes. Drop Cowboy makes it easy to run A/B tests and compare results side-by-side. Send different messages to different segments, then view performance metrics for each version in a comparison view. See which message, timing, or audience drives better results.
Drop Cowboy provides unified analytics across ringless voicemail, SMS, and voice broadcast campaigns. View all channels in one dashboard or filter by specific channels. Compare performance across channels to see which works best for your audience and use case.
Yes. Drop Cowboy can notify you when campaigns hit performance targets, when delivery rates drop below thresholds, or when opt-out rates spike. Set custom alerts to catch issues early and celebrate wins without constantly checking the dashboard.
Yes. Drop Cowboy provides CSV exports for immediate download and nightly FTP exports for automated long-term storage. Dashboard analytics are retained for 3 months; FTP exports allow you to maintain permanent records of campaign data for deeper analysis or compliance documentation.
Drop Cowboy stores campaign analytics in the dashboard for 3 months. For longer-term storage, enable nightly FTP exports to automatically receive campaign data files that you can archive permanently. FTP exports provide detailed campaign metrics suitable for compliance documentation and historical analysis.
Yes. All team members with appropriate permissions can access Drop Cowboy's analytics dashboard. Set user roles to control who can view all campaigns vs only their own. Schedule reports to automatically email stakeholders who don't need daily dashboard access.