Combining Ringless Voicemail and SMS for Better Marketing Results
Create multi-channel campaigns combining ringless voicemail and SMS for higher engagement and better response rates.
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How successful wholesalers use voicemail campaigns to find motivated sellers and build deal flow
The numbers game of finding deals
Real estate wholesaling is a volume business. To find motivated sellers willing to sell below market value, you need to reach many property owners. Ringless voicemail helps wholesalers scale their outreach efficiently.
Key benefits for wholesalers:
Common wholesaling campaigns:
Key elements for success
Your campaign is only as good as your list. Target motivated seller indicators: absentee owners, long-term ownership, tax issues, or probate filings. Quality data providers and proper consent verification improve contact rates.
Keep messages concise. Include clear identification, purpose, and a callback number. Work with your legal counsel or marketing team to develop messaging appropriate for your campaigns.
Test different send times. Many wholesalers find success with late morning and early evening. Avoid Mondays and Fridays. Drop Cowboy enforces TCPA quiet hours automatically.
Sellers often need multiple touches before responding. Plan a sequence: voicemail on day 1, SMS on day 3, second voicemail on day 7. Multi-channel follow-up improves response rates significantly.
Monitor delivery rates, callback rates, and deals per campaign. Test different lists, messages, and timing. Calculate cost-per-deal to know which campaigns deserve more budget.
Understand consent requirements for your outreach. Use suppression lists, honor opt-outs, and respect quiet hours. Drop Cowboy includes compliance tools, but consult your attorney about your specific approach.
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Combining voicemail with other channels
The most successful wholesalers use multiple channels together:
Week 1 Campaign:
Week 2 Campaign:
Week 3+ Nurture:
Results tracking:
Track which channel drives responses. Some sellers respond to voicemail, others to text. Note preferences in your CRM and prioritize the channel that works for each contact.
Staying on the right side of regulations
Consent Requirements
Marketing messages typically require prior express consent. Understand what consent you have (or need to obtain) before launching campaigns. Some outreach may fall under different consent standards depending on your specific approach.
Do Not Call Compliance
Maintain internal suppression lists for opt-outs and past requests. Drop Cowboy provides tools for managing your internal suppression lists. Consult your legal counsel about any external DNC scrubbing requirements for your use case.
Time-of-Day Restrictions
Federal and state laws restrict calling hours, with many states having their own specific windows. Drop Cowboy enforces the applicable rules based on recipient location.
Record Keeping
Maintain records of consent, campaign details, and opt-out requests. This documentation is important if compliance questions arise.
Important Note
This is general information, not legal advice. Consult with a real estate attorney familiar with telemarketing regulations to ensure your wholesaling campaigns comply with all applicable laws.
Common questions from real estate wholesalers
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