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Complete guide to SMS marketing, how it works, compliance requirements, and when to use text message marketing for your business communications.
Text message marketing that reaches customers instantly with 98% open rates
SMS marketing sends promotional text messages to customers who have opted in to receive them. Messages appear as standard SMS texts on recipients' phones with 98% open rates and 90% read within 3 minutes.
Customers must explicitly consent to receive your SMS marketing messages. This ensures engaged audiences and compliance with TCPA regulations for text message marketing.
SMS messages deliver instantly to recipients' phones. Most messages are read within 3 minutes, making SMS the fastest direct marketing channel for time-sensitive offers and urgent communications.
SMS marketing achieves 5x higher engagement than email with typical response rates of 45% compared to 6% for email. Text messages drive immediate action and conversions.
Four-step process for compliant, effective text message campaigns
Collect phone numbers from customers who consent to receive your texts. Use web forms, keyword opt-ins (text JOIN to 12345), point-of-sale sign-ups, or mobile app registrations. Document all consent with timestamps and opt-in methods.
Write concise messages within 160 characters for single SMS or use MMS for pictures and longer content. Personalize with merge fields for names, order numbers, appointment times, or custom data. Include clear call-to-action and required opt-out instructions.
Schedule campaigns for optimal delivery times based on your audience's time zones. Configure quiet hours to respect federal and state regulations (typically 8am-9pm local time). Send immediately or automate based on customer behavior triggers.
Monitor delivery status, opt-out rates, link click-through rates, and conversion metrics in real-time. Track 2-way replies in your inbox and analyze which message variations perform best with A/B testing.
Launch text message campaigns in minutes with Drop Cowboy's SMS platform. Import contacts and send your first campaign today.
Perfect for time-sensitive communications requiring immediate customer action
Drive immediate action with time-limited offers, discount codes, exclusive deals, and flash sale alerts. SMS achieves 5x higher engagement than email for promotional campaigns.
Reduce no-shows by 30-50% with automated appointment confirmations and reminders. Healthcare providers, salons, service businesses, and consultants use SMS to confirm bookings.
Send order confirmations, shipping notifications, delivery updates, and tracking links. E-commerce and retail businesses keep customers informed at every stage.
Send payment due notifications, invoice reminders, subscription renewal alerts, and balance updates. Financial services and subscription businesses reduce late payments.
Recover lost sales by texting customers who abandoned items in their cart. Include direct links to complete checkout and limited-time incentives.
Reward program updates, points balance notifications, exclusive member offers, birthday rewards, and VIP early access to sales or products.
See how 98% open rates and instant delivery can transform your customer communications. Start with our platform and send personalized text messages at scale.
Understanding the differences to choose the right communication method
SMS achieves 98% open rates vs 20% for email. Messages are read within 3 minutes vs hours or days for email. Use SMS for urgent, time-sensitive communications. Use email for detailed content, newsletters, and longer-form messaging.
SMS delivers text messages that require reading. Ringless voicemail uses ringless voicemail technology to deliver voice messages. Use SMS for clickable links and brief updates. Use ringless voicemail for personalized voice messages that convey tone and emotion.
SMS delivers text messages instantly. Voice broadcast rings phones for live conversations or IVR interactions. Use SMS for non-urgent updates and promotions. Use voice broadcast for urgent alerts requiring immediate attention or interactive responses.
SMS reaches customers directly on their phones with guaranteed delivery. Social media depends on algorithm visibility and platform engagement. Use SMS for direct customer communications. Use social media for brand awareness and community building.
Not sure whether to use SMS, voice, or email? Our team can help you design the perfect multi-channel strategy.
Legal requirements for text message marketing campaigns
Required for all marketing SMS to wireless numbers. Consent must be clear, conspicuous, and not buried in terms. Document who opted in, when, and how with timestamps and IP addresses.
Every marketing message must include opt-out instructions (typically 'Reply STOP to opt out'). Honor opt-out requests immediately and maintain suppression lists to prevent future messages.
Identify your business clearly in every message. Recipients must know who is texting them. Include your business name in the message body or use a recognizable sender ID.
Federal regulations prohibit texting before 8am or after 9pm in the recipient's time zone. Some states have stricter rules. Configure quiet hours enforcement in your platform.
Scrub your contact lists against Do Not Call registries and your own suppression lists. Maintain internal DNC lists for customers who opted out.
Maintain records of all consent documentation, message content, delivery reports, and opt-out requests for at least 4 years. Required for TCPA compliance audits.
Drop Cowboy's SMS platform includes built-in compliance tools for TCPA requirements, DNC scrubbing, and opt-out management.
Complete platform designed for compliant, high-performance text campaigns
Manage all customer text replies in one centralized inbox. Set up keyword-triggered auto-responses, assign conversations to team members, and track every interaction.
Build automated drip campaigns, trigger texts based on customer behavior, schedule messages for optimal delivery times, and create complex multi-message sequences with conditional logic.
Insert recipient-specific data like names, order numbers, appointment times, account balances, or any custom field. Personalized messages drive 6x higher engagement rates.
Campaign Registry (TCR) integration, automated STOP processing, DNC scrubbing, quiet hours enforcement by time zone, complete message audit trails, and consent documentation tracking.
Native integrations with Salesforce and HubSpot, comprehensive REST API, real-time webhooks, Zapier automation, and CSV import for syncing contact lists.
Track delivery status, measure link click-through rates, monitor conversion performance, run A/B tests on message content, and export detailed campaign data.
Join 20,000+ businesses using Drop Cowboy for reliable, compliant SMS marketing at scale. Get started in minutes with our complete platform.
See all the features, pricing options, and integrations available with Drop Cowboy's enterprise SMS marketing platform.
Drop Cowboy makes it easy to send compliant SMS marketing campaigns at scale. Start today and see how text message marketing can drive immediate customer action.
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