Is This Legal?
The compliance question, answered directly
Yes, leaving voicemail without calling is legal—with proper consent.
The FCC ruled in 2017 that ringless voicemail isn't considered a "call" for certain regulatory purposes. But that doesn't mean you can send messages to anyone.
For marketing messages to wireless numbers, you need express written consent. That means the person opted in through a web form, signed an agreement, or otherwise gave you permission to contact them.
You also need to:
- Provide an easy way to opt out
- Respect quiet hours (8am-9pm recipient's local time)
- Honor DNC lists and opt-out requests
- Keep records of consent
Drop Cowboy gives you the tools to do all of this. But you're responsible for using them correctly. We recommend consulting legal counsel if you're unsure about your specific use case.